Here are 12 examples of thank you messages for Instagram followers that you can use to show your appreciation. Each message is tailored to a specific milestone, such as 100 followers, 1000 followers, or 10k followers.

Why you should thank your social media followers

Social media is a two-way street. It’s not just about broadcasting our content to our followers, but also engaging with them and showing appreciation for their support.

That’s why it’s essential to thank your followers on social media for choosing to follow you. It can make them feel valued and appreciated, and perhaps even encourage them to continue following and engaging with your content.

Plus, expressing gratitude can also attract new followers who see that you have a friendly and grateful online presence. So next time you have the opportunity, don’t forget to send a quick “thank you” to your followers on social media.

You never know how much it may mean to them and how it could positively impact your online presence.

Thank you message examples when you get a 100 followers

So, you track Instagram followers and finally hit the milestone. Here’s what you can post in your account to express gratitude to your audience:

1. Thank you so much to each and every one of my 100 followers on Instagram! It means the world to me that you have chosen to join me on this journey. Your support allows me to continue creating and sharing content with all of you.

Thank you for being a part of my community and constantly inspiring me to improve and grow. I can’t wait to see where this journey takes us next. Thank you again, from the bottom of my heart. Cheers to 100 followers and beyond! #grateful

2. Wow, 100 followers! I cannot thank each and every one of you enough for supporting me on this journey. Your likes, comments, and shares have fueled my passion and made me excited to continue creating content.

I am so grateful for the opportunity to share a piece of myself with all of you and cannot wait to see where this journey takes us next. Thank you from the bottom of my heart. Here’s to 100 more! Cheers, friends. Follow me on Instagram @XXX and let’s continue this adventure together! Xoxo.

3. When I hit 100 followers on Instagram, it’s easy to want to celebrate by posting a picture or writing a lengthy caption. But before I do that, I like to take a moment to say thank you. Thank you to each and every person who has followed me on this journey.

Thank you for liking my photos, commenting on my posts, and sharing my content with your friends and family. Your support means the world to me and I am grateful for each one of you. So thank you, from the bottom of my heart. Here’s to creating more memories and making more meaningful connections together. Cheers!

Thank you message captions for 1000 followers

4. As we hit the 1,000-follower mark on Instagram, I wanted to take a moment to thank each and every one of you for your support. When I first started this account, I never could have imagined reaching this level of growth.

Let’s keep growing and making connections together. Follow your dreams and never stop believing in yourself – anything is possible. Again, thank you from the bottom of my heart! #1kfollowers #grateful #thankyou

5. I want to give a huge shout-out and thank you to all my amazing 1,000 followers on Instagram. Your likes, comments, and support truly mean the world to me. I am so grateful for each and every one of you. Whether we’ve been friends for years or just recently connected, I appreciate your presence in my online community.

Here’s to 1,000 more followers and countless more cherished connections. Cheers! Thank you again from the bottom of my heart. You rock! #1000followers #grateful #thankyou #friends #community #supportivefollowers #cherishedconnections #celebration

6. Thank you so much to each and every one of my 1,000 followers on Instagram! I am incredibly grateful for each and every one of you, and I can’t believe how quickly we’ve reached this milestone.

Your ongoing support means the world to me, and I promise to continue creating content that inspires and entertains. Again, thank you from the bottom of my heart. Here’s to many more adventures together! Love, [Your Name]

Thank you message captions for 10k followers

7. Wow, 10,000 followers! I am truly grateful for all the support and love. Thank you for being a part of this journey and allowing me to share my passions with you. I am constantly blown away by the engagement and positivity in this community, and I can’t wait to see where it takes us next. Here’s to many more memories together! Cheers to 10k! Love you all. -AE (Insert celebratory emoji or photo)

8. Thank you all so much for reaching 10k followers on Instagram! I’m humbled and grateful for each and every one of you. Your support means the world to me, and I can’t wait to continue sharing my journey with you. Here’s to the next 10k! Cheers! #blessed #grateful #10kfollowers #journey #support

9. Dear followers, Wow. 10k followers. That’s insane. I can’t believe how far we’ve come together on this journey. A big thank you to each and every one of you for supporting me, leaving kind comments, and pushing me to keep creating. Your encouragement means the world to me and I couldn’t have reached this milestone without you.

From the bottom of my heart, thank you. Here’s to even more growth in the future! Cheers, friends. #thankful #10kfollowers #gratitude #community #loveyouguys

Thank you message captions for 100k followers

10. Can you believe it? Just yesterday, our Instagram page had a mere 100 followers. And now, we have hit the 100k mark! We are absolutely blown away by the support and love from our followers. From the bottom of our hearts, thank you for following us on this exciting journey. We can’t wait to continue creating content and connecting with you all. Here’s to 100k and beyond! #grateful #100kfollowers #growingdaily #thankyoufollowers #blessed #humbled #inspiringjourney #thankyousomuch 

11. Wow, wasn’t it just yesterday that we were sitting at 1k followers? Never in a million years did we think we’d hit 100k, but here we are! We couldn’t have done it without all the constant support from you, our amazing followers. Thank you for every like, comment, and repost. Here’s to continuing to grow and bringing even more value to your feeds. Cheers from all of us on the team! #thankyou #100kfollowers #grateful #growth #value #teamwork #communitybuilding #lovewhatyoudo #passionproject #leadingtowardsourdreams #entrepreneurlife #influencerjourney ##smallbusinesslove

12. Wow, 100k followers. I never could have imagined reaching such a milestone on Instagram. Each and every one of you has been a constant source of inspiration and motivation for me. From the bottom of my heart, thank you for all the love and support you’ve shown. You guys mean the world to me and I can’t wait to continue creating content for you all. Here’s to another 100k! Much love, [Insert Name].

How to thank your followers on Instagram

As an influencer, it’s important to show your followers that you appreciate their support and engagement.

One way to do this is by sending a direct message on Instagram to customers or followers who have made a purchase or left thoughtful comments on your page.

You can create posts and publish them on your Instagram feed. Go for carousel posts if you want higher engagement.

You can also invite them to real-life events, such as meet-and-greets or store openings. Sending discount codes or hosting giveaways to thank your followers is another option, as well as inviting them to collaborate on a blog post or shoot a live video together.

Whatever you decide, showing gratitude towards your followers will not only make them feel appreciated but will also strengthen the relationship between you and your audience.

Tips for writing the perfect Instagram thank you message

Being grateful for your followers doesn’t have to be complicated. Keep it simple and sincere by using language that expresses genuine appreciation.

Don’t go too overboard with flowery language or exaggerated statements, as this can come across as insincere.

One way to physically demonstrate your gratitude is to host giveaways for your followers. This shows them that you appreciate their support and are willing to give back in return.

At the end of the day, just remember that a heartfelt, well-written thank-you message goes a long way in showing appreciation for your Instagram followers.

Thank followers on other social media accounts too!

If you’re like most content creators, you’re posting on more than one platform. And thanking followers in your social media posts across channels will only serve to benefit you.

So whenever you get new followers on any channel to reach a milestone, be sure to let them know you’re grateful. You can also use images in your messages and use some Instagram photoshop actions to make them look attractive. Visuals can make more impact than just text!

Looking to grow your followers? Check our guide on the best tools to get more followers on Instagram

The post 12 Examples of Thoughtful Thank You Messages for Instagram Followers appeared first on ExpressPigeon.

Think of customer engagement as making a new friend. You wouldn’t just stare at them across the lunchroom, would you? You’d chat, play games, and maybe even share some awesome fries. That’s what customer engagement is like. It’s about going beyond just selling stuff and building a friendly relationship with your customers. So, why is this friend-making strategy so important? Let’s find out.

Basic Essentials: Your Customer Engagement Toolkit

Here are some bonus tips to help you take your customer connection skills to the next level:

• Omnichannel Marketing: Imagine your customers are juggling flaming chainsaws (don’t worry, they’re safe!). You wouldn’t want them to miss your message because they’re using only one hand, right? Omnichannel marketing is like tossing messages on all sides – email, social media, and SMS messages (with permission, of course!). This way, no matter how they like to communicate, they’ll always be in the loop about your awesome products or services.
• Growing Your Email List: Ever tried playing telephone with a bunch of people? It gets messy fast, right? An email list is like having a walkie-talkie with all your customers. By offering cool downloadable guides or discounts in exchange for their email address, you can build a list to send out targeted messages and keep them engaged.
• Responding to Reviews: Imagine your friend shows everyone a picture of your messy room. Ouch! Online reviews can be like that sometimes. But don’t freak out! The key is to respond to all reviews, even the not-so-great ones. Thank customers for their feedback and show them how you’re working to fix any problems. By taking the time to respond, you show you care about what your customers think.
  

7 Powerful Strategies to Deepen Customer Engagement

Alright, so we know customer engagement is like making friends with your customers, but how do you do that? Don’t worry, we’ve got you covered! Here are 7 super strategies to turn those one-time buyers into loyal fans.

1. Be a Listening Machine

Imagine your customer is telling you a story about their favorite trip. You wouldn’t just zone out and doodle, right? You’d listen closely and maybe even ask questions. That’s what this strategy is about. Use surveys, polls on social media, or even just ask directly what your customers think about your product or service. When they give you feedback, or reviews,listen up and show them you care about what they have to say.  It’s worth investing in interpersonal skills so you can become a better listener and keep your customers happy.

Reviews are the byproduct of great customer service. And there are several places you can ask them to leave them. Most may want them exclusively on their site, but that isn’t the smartest. If you ask for reviews on a platform like Google it will show up in the search engine and google maps, but most people down’t know you can embed Google reviews on your site to showcase the same feedback and build trust with potential customers.

2. Personalization is King (or Queen)

Ever get those ads that seem to follow you around the internet, showing you exactly what you want to buy? That’s called personalization, and it’s like having a mind-reading superpower for your business.

Use what you know about your customers (like what they’ve bought before) to send them special offers or recommend products they might love. It’s a great way to show you pay attention and care about their individual needs.

3. Use the Power of Social Media

Social media isn’t just for posting pictures of your cat. It’s a super powerful tool to chat with your customers directly! Run contests, answer their questions in the comments, or even host live Q&A sessions where you can be a real-life know-it-all about your product. The more you interact with your customers on social media, the stronger your connection will become.

The best Instagram bio link tools take your followers to your site if they’d like to learn more or buy a product.

4. Content is King (But Engagement is Queen)

Imagine showing up to a friend’s house and they just stare at you silently. Kind of awkward, right? Content, like blog posts or YouTube videos, is a way to start conversations with your customers. Whether you’re a seasoned content creator or just starting out, creating engaging material is key to building those connections. Create stuff they’ll find interesting and helpful, like funny explainer videos or DIY tutorials related to your product. The more engaged they are with your content, the more they’ll feel connected to your brand.

Use the inbound strategy to keep customers customers. This strategy involves creating content that is tailored to your customer’s interests and needs. You attract, engage, and delight customers by providing them with valuable content and information. This is a great way to create a long-term relationship with your customers. Add your posts to Instagram scheduling tools to save time.

Phone Power! You can use special phone features via a call center to make customer interactions even smoother. With a good system to automatically route calls to the right expert, and any hold music to be fun / informative. These features can help you give your customers a positive experience over the phone.

5. Surprise and Delight

Everyone loves surprises, right? Especially if it’s something unexpected and awesome. Use the same tactic with your customers! Send them personalized gifts or discounts for special occasions, like their birthday or anniversary of being a customer.

6. Gamification: Turning Loyalty into a Game

It’s about using points, badges, or even leaderboards to make getting involved with your business feel like a fun competition. Imagine a loyalty program where you earn points for every purchase, and those points unlock special rewards. It’s a win-win. Your customers have fun, and you get to keep them coming back for more.

7. The Rewards of Loyalty Programs

Rewarding customers for sticking with you shows them how much you appreciate their business. There are different ways to do this, like points systems or tiered memberships with exclusive perks. The key is to make them feel special and valued, just like a super important team member.

Make Every Interaction Count – Exceptional Customer Service

Remember that time you went to a store and the cashier acted like you were invisible? Not cool, right? Exceptional customer service is the opposite of that. It’s about treating every customer with kindness and respect, no matter if they’re asking a question, buying something, or even complaining a little. By going the extra mile to help them out, you show your customers you truly care about their experience.

Harness the power of divergent thinking. This approach encourages looking at problems from multiple perspectives and generating creative solutions that go beyond the conventional. When applied to customer engagement strategies, it can lead to innovative ideas that tailor the customer experience in unique and memorable ways.

Customer Engagement: Wrap-up

Customer engagement is an ongoing process. By implementing these strategies and consistently showing your customers you care, you’ll be well on your way to delivering superior customer experience. Go out there and start making some customers happy.

The post 7 Powerful Strategies to Deepen Customer Engagement appeared first on ExpressPigeon.

In this article, we go over different methods to make money on Amazon in 2025. Let’s get started!

Sell your branded products on Amazon

If you have a registered brand name and live in an approved country (these countries), you can list your brand products on Amazon. Next to that you will need high-quality pictures showing the brand on the packaging or the product itself. Along with a complete list of product categories.

Once your listing is approved, you can start selling your branded products on Amazon. With a little effort, you can build up a successful business and begin earning money from your branded products.

Branded products can include custom t-shirts, apparel, accessories, home goods, and electronic devices. They can help in building a distinctive presence in the marketplace and create a loyal customer base.

Additionally, Amazon supports features like print-on-demand and dropshipping, allowing sellers to offer a wide range of products without the need for a large initial investment or the hassle of managing inventory and order fulfillment, which can significantly simplify the selling process and reduce the risk for new sellers.

Start affiliate marketing

Amazon’s affiliate program is a way to make money online. With a few simple steps, start earning commissions on products that you are familiar with.

First, sign up for an Amazon Associates account. Next, choose the products that you want to promote. Then, create promotional material on your website or blog.

Finally, drive traffic to your Amazon Associates link and earn commissions on purchases. Here are some tips to create a successful affiliate blog or Amazon affiliate site:

• Look at different types of products to get an idea of what is available.
• Limit the focus of your product offerings. Only link to products that are relevant to your website/blog.
• Create content that solves people’s problems by using the products you feature.
• Create blogs that focus on solving people’s problems. Help them, and earn affiliate commissions.

Sell a service – Amazon Services

Have a service-based business? You can now sell your services on Amazon- and reach millions of potential customers. With Amazon Services, create a profile and choose from categories like:

• contracting
• plumbing
• furniture assembly
• outdoor equipment assembly
• and more

Customers in need of your services can then book appointments with you. Making it easy and convenient for both you and them.

Plus, with customer reviews and ratings, Amazon sellers can build a reputation on the site. This will help you to attract even more business. So if you’re looking to expand your reach and make money on Amazon, selling services may be for you.

Start Amazon dropshipping

Dropshipping is a business model in which entrepreneurs sell products online without carrying inventory.

Dropshippers can take advantage of Amazon’s huge customer base, and powerful fulfillment network. However, Amazon can be a difficult platform to dropship on. It has stringent rules and competition. When exploring different methods to make money on Amazon, it’s important to consider the role of logistics. Efficient handling and delivery of products play a crucial part in ensuring customer satisfaction and maximizing profits.

The trick is to find a reliable supplier who can provide high-quality products like subscription boxes, at competitive prices. Once you’ve found a supplier, you need to create compelling listings. Then optimize your Amazon store for search.

If you can do these things, Amazon dropshipping will make you money.

Sell wholesale goods

Amazon requires that you have a professional account to sell wholesale. Make sure that the products you’re selling aren’t restricted by Amazon.

To find out if the products you want to sell are allowed, visit Amazon’s help center. When setting up your listings, be sure to state that the product is available in bulk and at a discount.

Publish books with Kindle Direct Publishing

Amazon’s Kindle Direct Publishing (KDP) is worth a shot if you have a knack for writing. Authors and publishers keep control and get worldwide exposure on the Kindle stores.

Amazon pays royalties of 70% for each book sold. Books must be well-written and nicely formatted to be successful on KDP. Once you have a finished product, the process of publishing is quick and easy.

Create an Amazon account, log in to KDP, and upload your book files. Then set your price and description, and hit publish. Your book will then be available for purchase on Amazon within 24-48 hours. With KDP, you can reach a global audience of Kindle readers.

Flex Driver – deliver goods for Amazon

Amazon wants to deliver packages to its customers faster. One way they do this is by hiring Flex Drivers. Flex Drivers are independent contractors. They pick up packages from a local Amazon warehouse and deliver them to customers.

Amazon pays drivers between $18 – $25 per hour, and the shifts are typically five hours long. If you’re interested in becoming a Flex Driver, you can sign up on Amazon’s website.

You’ll need to have a valid driver’s license and insurance, and you’ll need to pass a background check.

Once you’re hired, Amazon will provide you with everything to get started. This includes an Amazon Flex App that you’ll use to track your deliveries. So if you’re looking for a way to make some extra money, become a Flex Driver for Amazon.

Work as an Amazon rep

As one of the world’s largest online retailers, Amazon is always in need of customer service representatives. As a rep, you handle the huge volume of customer inquiries and orders.

Amazon customer service jobs can pay up to $20 per hour. They need a high school education, tech experience, and familiarity with web browsers.

If you have proven customer service experience, then you may be the perfect candidate for an Amazon customer rep job. So don’t hesitate to apply today and start earning money.

Do online and retail arbitrage

Amazon has over 150 million products available for purchase. However, it is not the only e-commerce store out there.

There are many other stores that sell products to be bought and sold on Amazon for a profit. This is where online arbitrage comes in.

With online arbitrage, you buy products from other e-commerce stores and sell them on Amazon. The key is to find products that are being sold for less than they’re worth on Amazon.

Then, you buy the product and list it for sale on Amazon. When it sells, you keep the difference as your profit.

Retail arbitrage is when you find products that are discounted in retail stores. And then resell them online. You can do this with products at local stores. Find out if there are any discounts in your area. If there is an arbitrage between online prices and retail store prices.

Before starting arbitrage, it’s important to do your research and know what you’re doing before getting started.

Sell your crafts with Amazon Handmade

Are you an artisan looking for a platform to sell your handmade goods?

Amazon Handmade may be the thing for you. Amazon Handmade is a marketplace for handmade sellers to connect with buyers from all over the world.

With no monthly fees and no listing charges, it’s easy to start selling on Amazon Handmade. Create a seller account, add your products, and start getting exposure to Amazon’s massive customer base.

With millions of potential buyers a click away, there’s an opportunity to make money with your own Amazon page. If you’re ready to take your crafts business to the next level, sign up for Amazon Handmade today.

Conclusion

Amazon is a great place to make money in 2022 and beyond. With so many options for selling products and services, there’s something for everyone on Amazon.

If you want to start making money on Amazon today, consider dropshipping or selling affiliate products. If you’re looking for a longer-term solution, publish books with Kindle Direct Publishing. You can start your own crafts brand.

If you’re not sold on Amazon, check out this Sellfy review to learn if it’s the right ecommerce platform for you. It’s a simple ecommerce platform for creators and small businesses to build an ecommerce store.

Whatever route you choose, if you follow it diligently and manage your time, you’re bound to make money on the world’s largest eCommerce platform.

The post How to Make Money on Amazon in 2025 appeared first on ExpressPigeon.

In this blog post, we will explore the definition of influencer and look at some similar words for influencer.

What is an Influencer?

An influencer is somebody who has the power to affect the decisions of others without directly telling them what to do. This power can come from a number of factors, including celebrity status, social media following, or even simply being an expert on a particular topic.

No matter what their source of influence may be, however, all influencers share one thing in common: the ability to sway the opinions and actions of others. In today’s digital world, influencers are more important than ever before.

With the click of a button, they can reach thousands or even millions of people, and their words have the potential to inspire positive change on a large scale. As we continue to navigate the ever-changing landscape of the 21st century, it’s clear that influencers will only become more and more important.

Top 54 Influencer Synonyms

The word influencer can now sometimes carry a negative connotation. In these cases, you can use an influencer synonym. Here are a few alternatives:

Role-related Influencer Synonyms

1. Leader
2. Mentor
3. Opinion Maker
4. Taste Maker
5. Specialist
6. Connoisseur
7. Expert
8. Thought Leader
9. Director of Culture
10. Revivalist
11. Curator
12. Technologist
13. Techie

Related: What are the best IG tools for growth?

Platform-related Influencer Synonyms

1. Instagram Influencer
2. Tiktokker
3. Blogger
4. Microblogger
5. Tweetor
6. Snapchatter
7. Content Poster
8. Youtuber

Craft-related Influencer Synonyms

1. Creator
2. Photographer
3. Writer
4. Comedian
5. Musician
6. Producer
7. Poet
8. Dancer
9. Actor
10. Editor
11. Film Maker
12. Fashionista
13. Fashion Expert
14. Vlogger
15. Videographer
16. Animator
17. Illustrator
18. Makeup Artist
19. Gamer
20. Body Builder
21. Aesthetician
22. Athlete
23. Singer
24. Online Critic
25. eCommerce Expert
26. Model
27. Web3 Entrepreneur

Related: Make your Instagram posts look beautiful

Creative Influencer Alternatives

1. Cultural Instigator
2. Advertisement Booster
3. Regrammer
4. Trend Spotter
5. Cultural Attache
6. Culture eater foodie minister

Conclusion: Be creative in how you describe yourself

As an influencer, it is important to be creative in describing yourself and your work.

There are related words for influencer that can be used to explain better what you do. Use these influencer synonyms to help you describe yourself more accurately online and in real life.

More important than choosing what you call yourself is the work you produce o social media platforms. Whether you are an influencer, vlogger, web influencer, or any other type of online personality, make sure your content is high quality and informative. Your audience will appreciate it!

The post Top 54 Influencer Synonyms: Alternatives Words for Influencer appeared first on ExpressPigeon.

Today, we’ll discuss some guerilla marketing examples that have been successful. But first, let’s define guerilla marketing.

What is Guerrilla Marketing?

Guerrilla marketing is an advertising strategy that uses unconventional ways to promote brands. This includes anything from handing out flyers in high-traffic areas to setting up creative street displays.

The goal is to generate buzz and get people talking about a product or service. This type of marketing often relies on shock value or striking visuals to grab attention.

Guerrilla marketing can reach a wide audience without spending a lot of money. However, it is important to consider the target audience and the message, before embarking on a guerrilla marketing campaign.

Advantages of Guerrilla marketing

Guerrilla marketing is a low-cost promotional strategy that involves unexpected and creative interventions. The goal is to capture the attention of the public. While traditional marketing efforts are expensive and time-consuming, guerilla marketing campaigns can reduce direct mail marketing costs and be executed quickly and cheaply.

The best guerilla marketing campaigns are those that generate media attention and word-of-mouth buzz. This viral effect is valuable to businesses, as it results in free and organic publicity.

However, not all guerrilla marketing campaigns are successful. To create a campaign that gets people talking, businesses need to be strategic and thoughtful.

Common guerrilla marketing tactics

Common guerrilla marketing tactics include stealth marketing, flash mobs, stickers, treasure hunts, viral videos, and creative billboards.

Stealth marketing involves secretly promoting a product or service in a public place. For example, a company might plant employees in a busy street to hand out free samples or flyers. The goal is to generate word-of-mouth buzz about the product. 

Flash mobs are another popular guerrilla marketing tactic. A group of people suddenly gathers in a public place and performs an unusual or interesting activity. This creates a sense of curiosity or excitement that encourages onlookers to pay attention.

Stickers are another common form of guerrilla marketing. They are used to promote a brand or event in a public place. For example, companies will often put stickers on phone booths or bus stops with their logo or contact information.  

Treasure hunts are another popular tactic. They involve hiding promotional materials in public places and then using social media to encourage people to find them. This creates a sense of anticipation and excitement that helps to generate word-of-mouth.

Viral videos are also effective for guerilla marketing. This is because they can be easily shared online, and they have the potential to reach a large audience. For example, the ALS ice bucket challenge was a guerilla marketing campaign that went viral and raised awareness for the disease. 

Creative billboards are a great medium for a guerrilla campaign. This is because they are usually located in high-traffic areas, so there is a good chance that people will see them. Additionally, they can be very eye-catching and memorable. For example, the guerilla marketing campaign for the film “The Blair Witch Project” featured a billboard covered in blood.

Lastly, you can mix different types of guerrilla marketing tactics to create an even more effective campaign. For example, you could combine account-based marketing (ABM) with viral videos or flash mobs.

ABM is a type of marketing that focuses on developing relationships with specific accounts. It is often used in B2B markets, and it involves creating tailored content and experiences for each account.

These are just a few mediums and tactics you can use. The best guerrilla marketing ideas can come from anywhere and will use any medium where your audience is present.

The 11 best guerrilla marketing campaigns

1. Axe Body Spray

In 2006, Axe Body Spray did a guerilla marketing campaign that involved custom stickers attached to “exit man” signs. The stickers featured the Axe logo and the tagline “The smarter way out.”

The campaign was designed to appeal to young men who might be interested in using Axe body spray. The clever use of the exit man sign helped to grab attention and create a sense of exclusivity around the product. The campaign was a success, and it helped to increase brand awareness for Axe body spray.

2. Guinness Billiard Cues

In a guerrilla marketing campaign, Guinness Co. added small custom wraps to pool cues in bars, offering a clever reminder to pool players to grab a brew.

The campaign was effective because:

• it reached its target consumers directly
• it helped create a better brand identity among those who didn’t know the Guinness brand.

3. San Francisco Zoo

To engage the local community and raise awareness about the animals at the San Francisco Zoo, they launched a guerrilla marketing strategy.

The zoo’s marketing team came up with the idea of painting a tall street lamp to look like a giraffe. With this, they gave a visual reminder to the community of these beautiful animals they can come to see at their local zoo.

4. Colgate Cavity Campaign

The Colgate Cavity Campaign used Popsicle sticks that resembled toothbrushes inside chocolate and cake. It was to remind whoever ate the cake to brush after enjoying a sweet delicacy.

The campaign was designed to eliminate cavities manifestation. The sticks were placed in the cakes of unsuspecting people who then posted pictures of the strange cake on social media. The campaign went viral and was successful in raising awareness about dental health.

5. Deadpool’s Tinder

In a brilliant guerilla marketing example, the team behind Deadpool 2 created a Tinder profile for the movie’s main character. Ahead of the film’s Valentine’s Day release, those who matched with Deadpool on the dating app were given a link to buy tickets.

The campaign was a clever way to reach potential moviegoers and generate buzz for the film. The viral marketing stunt playfully embodied the character’s anarchic spirit, as one of the most subversive superhero movies in recent memory.

6. The GRAMMYs Posters

To promote the nominees for its Album Of The Year category, the GRAMMYS music awards show decided to take its marketing campaign one step further. They created a video to show what would happen if posters for the nominated artists began singing.

The video, which was shot in an outdoor setting, immediately caught people’s attention and generated a great deal of buzz on social media. By putting a unique spin on promo trailers, the GRAMMYs promoted their nominees and get people talking about the Awards show.

7. Discovery Channel Shark Week

Discovery Channel’s Shark Week is a highly anticipated TV event for many people. To generate excitement for the event, the channel executes some great guerilla marketing tactics.

In 2016 they placed bitten boards along beaches to remind people of the dangers of swimming with sharks. This type of marketing gets people talking and creates a lot of buzz around the event. It’s a great way to get people interested in what’s coming up on Shark Week and to get them tuning in.

8. Lego

One outdoor guerrilla marketing example comes from the toy company Lego. To promote its new line of construction-themed toys, Lego strapped a giant Lego brick to the arm of a construction crane.

The stunt generated attention on social media and helped raise awareness of the new product line. When done right, guerilla tactics are a fun and memorable way to promote your business.

9. GoldToe’s Giant Briefs

On March 7, 2019, GoldToe launched an experimental marketing campaign in New York City to promote their new line of giant boxer briefs. The campaign involved placing an enormous pair of briefs on an iconic charging bull statue.

The reaction to this guerilla marketing tactic was mixed. Some people found it humorous and others felt that it was in bad taste. Yet, the campaign generated a great deal of attention for GoldToe’s new product. And in the end, isn’t that what all advertising campaigns are striving for?

10. IKEA Staircase Drawer

IKEA is well-known for its innovative and space-saving furniture designs. In this guerrilla marketing campaign, the company cleverly used a staircase to showcase one of its products. A drawer that can be attached to the side of a staircase.

By placing the drawer at eye level, IKEA created an experiential marketing campaign that visualized how the product could be used in homes.

11. King Kong 3D

In 2010, Universal Studios launched a guerrilla marketing campaign for their new King Kong 3-D attraction. As part of the campaign, they left huge footprints in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle. The stunt was successful in generating buzz for the attraction, and it helped to create an immersive experience for beachgoers.

Time to put your guerilla suits on

We hope you enjoyed checking out these 11 brilliant guerilla marketing ideas. As you can see, this type of marketing is all about being creative and thinking outside the box.

So if you’re feeling stuck in a rut with your marketing campaigns, remember that guerilla marketing may be the thing you need to inject some new life into them. Until next time, happy marketing.

The post 11 of the Best Guerilla Marketing Examples appeared first on ExpressPigeon.

To get signups and attendees, you’ll need an amazing webinar landing page. Learn what to do (and what not to do) with your webinar landing pages from the examples below. 

1.   Leadpages

This Leadpages webinar landing page for conversion optimization coaching is packed with potential. This webinar page is bright and colorful, ideal for grabbing attention.

What they did well:

• Plenty of white space: Leadpage’s landing page design looks great. The landing page builder doesn’t overwhelm the visitor with content.
• Compelling offer: Leadpages promises its “best advice” every week.
• Straightforward: All the information you need is easy to find. You see the time (in two different zones), the date, and what you’ll learn.
• Engaging CTA: The “Save my spot” CTA button uses actionable, engaging language.
• Extra details: Users can scroll to find extra, bullet-point details.

What to A/B test:

• Form placement: Putting the form on the page instead of the popup that appears after clicking. This reduces friction which can increase signups.
• Coach information: Information about the coach is at the bottom of the page.

Related: Powerful Opt-In Incentives to Gain Email Subscribers

2.   CXL

Sophisticated and professional appearance, the CXL webinar page looks great. Consistent use of brand colors throughout grabs the reader’s attention.

What they did well:

• Valuable information: The body copy offers everything leads need to sign up.
• Clear webinar CTA: Easy-to-see buttons in contrasting colors. Even at a squint, these CTAs are easy to see.
• Engaging questions: CXL uses questions to grab the audience’s attention.
• Bullet points: Bullet points highlight potential pain points for the audience.

What to A/B test:

• Lots of content: Too much content can be overwhelming on a landing page.
• Linking out: Linking away from webinar landing pages reduces the chances of conversions.

3.   Elementor

With bright colors to capture attention, a straightforward design, and a short copy, Elementor’s webinar page is very minimalist. It has essential information only. This webinar registration page even has a smiling face for human appeal. 

What they did well:

• Quick, concise content: Elementor gets all the information students need across fast.
• Great headline: The headline promises a quick and effective way to get “your” questions answered.
• Calendar integration: Users can click a single button to add the event to their calendar.

What to A/B test:

• Calendar buttons: Testing the performance of calendar buttons against a regular CTA button may be a good idea. 
• Lacking information: There’s no information about the webinar host. This could leave attendees wondering if they can trust his advice.

4.   Segment

Twilio offers a great example of a simple, high-converting webinar landing page. The webinar topic is introduced instantly. With a simple and quick signup form, users can engage immediately.

What they did well:

• Short, simple design: The webinar page and short form don’t overwhelm visitors. Twilio hasn’t added too much information to the page.
• Timing: Twilio knows teams have limited time. To appeal to its target audience, the company tells them how long the webinar is. You can also see it’s available on-demand.
• Key takeaways: You see exactly what you’re going to get from the session. Bullet point information is easy to read fast.

What to A/B test:

• Photo placement: Human images can encourage visitors to subscribe. Placing the pictures of webinar speakers at the top of the page may increase conversions.
• Form fields: Though Twilio’s form is short it asks for a lot of information. Attendees may not want to share their phone numbers.

5.   LearnWorlds

LearnWorld’s fun and laidback aesthetic is great for this landing page. The form is at the top of the page, so users can sign up immediately.

What they did well:

• Professional template: The page looks fresh and professional. There’s plenty of white space and clear sections.
• Simple sign-up form: LearnWorlds only asks for your name and email to register.
• Engaging CTA: The CTA buttons are easy to see. They also let you know you can get started for free.
• Social proof: Multiple award badges at the bottom of the page show credibility. There are also a number of star ratings too.

What to A/B test:

• Font and background colors: LearnWorlds uses a vibrant background color which makes the copy harder to read. Especially the grey. I’d increase the contrast.
• Navigation: The page has the full header and footer of the site with many links. Also, there’s a section with links to related webinars. Too many links can decrease conversions.

6.   SEMRush

SEMRush’s webinar page immediately introduces its webinar hosts at the top of the page. Along with a compelling headline, this shows leads exactly what they’re going to get.

What they did well:

• Host pictures: Pictures of the hosts at the top of the page make the visitors feel trust.
• Compelling headline: The headline tells you exactly what you’re going to learn.
• Questions in the copy: Questions in the copy help to engage the audience and keep them reading.
• Short form: SEMRush only asks for a few details for webinar registration. Presenting the first and last name fields next to each other increases conversions. Because it makes it seem like the form is shorter.

What to A/B test:

• Image size: The pictures of the presenters are quite small.
• Buttons: The play button at the top is a nice touch, but it isn’t widely used. Including a regular with “Watch Now” in 1-2 places on the page may increase conversions.
• Navigation: Removing header and footer links can increase conversions.

7.   Canva

Simple and direct, Canva introduces it’s webinar with a compelling page. You get two options for webinar registration to suit a global audience too.

What they did well:

• Great headline: The headline is value-driven and emotive. The term “irresistible” captures attention. Plus, the names “Canva” and “Linktree” offer credibility.
• Multiple options: You can choose where to register for the webinar. APAC or EMEA/AMER options appeal to a wider audience.
• Great photos: The photos give the webinar page human appeal.
• Plenty of information: Leads can see exactly what to expect from the webinar.

What to A/B test:

• Lots of copy: The webinar registration page is quite long. There’s a lot of content to get through, which can be a problem for readers.
• Removing header and footer links: Removing the navigation links from the top and bottom of the page reduces leaks and increases conversions.

8.   Litmus

The Litmus landing page’s color scheme is attractive and professional. Great for lead generation, this landing page is short and to the point.

What they did well:

• Engaging tone of voice: The writing is emotive. Capital letters and playful language grab the audience’s attention.
• Short and sweet: There isn’t too much content on one page but enough to convey the value.
• Presenter introduction: You can learn about the hosts before the webinar.
• Social sharing buttons: Social sharing buttons encourage word-of-mouth marketing.

What to A/B test:

• Responsiveness: The CTA block with the button moves to the bottom of the page on mobile screens. This reduces mobile signups.
• Limited visuals: This landing page is a little dry visually but they make up for it with the juicy copy.
• Removing header and footer links: Removing the navigation links from the top and bottom of the page reduces leaks and increases conversions.

9.   Slack

Slack’s landing page is engaging and simple. With engaging visuals and copy, it immediately grabs attention.

What they did well:

• Straight to the point: The header shares the value of the webinar straight away. You can also see how long the webinar is.
• Immediate CTA: An above-the-fold CTA encourages people to take action.
• Things you’ll learn: Key takeaways are listed in bullet points to engage leads
• Featured speakers: Slack lists featured speakers with pictures.

What to A/B test:

• Photos too far down the page: The only photos are at the bottom of the page. A lack of human images can make webinar landing pages less engaging.
• Removing header and footer links: Removing the navigation links from the top and bottom of the page reduces leaks and increases conversions.

10.   Intercom

This fresh and clean landing page from Intercom looks great. The event details are easy to see, and the webinar registration form sits at the top of the page.

What they did well:

• Attractive visuals: The form and landing page look great. Everything is clear and easy to read, with lots of white space.
• Key takeaways: Intercom shows everything you can expect to take away from the webinar in a bullet-point format.

What to A/B test:

• The headline: The headline doesn’t highlight the value of the webinar.
• Removing header and footer links: Removing the navigation links from the top and bottom of the page reduces leaks and increases conversions.

11.   UiPath

With speakers highlighted, UiPath creates a people-focused webinar landing page. The use of photos is a great way to increase trust and get more signups.

What they do well:

• Webinar title: The webinar title is unique and engaging. It helps to capture the audience’s attention immediately.
• Landing page copy: Easy-to-read content demonstrates the value of the webinar fast.
• Lots of photos: Photos of live webinar speakers build credibility.
• Event details are easy to see: Great for potential attendees to plan their schedule.

What to A/B test:

• Long registration form: There are a lot of fields on the form. The registration form asks for more information than most people are comfortable giving.

12.   DocuSign

DocuSign’s high-converting webinar landing page gets straight to the point. The title tells you what the webinar is about and when it is, so you can sign-up fast.

What they do well:

• Simple design: A simple and professional design is great for a landing page. The DocuSign page doesn’t overwhelm the reader.
• Clear call-to-action: The CTA button passes the squint test. It stands out from the rest of the page with enough contrast from the background.
• Countdown: The countdown builds excitement for the event. It also helps to generate “fear of missing out”.

What to A/B test:

• Visuals: The landing page is a little bland. Even the photos at the bottom of the page are in black and white.
• Signup form: The form is on a separate page. It also requests a lot of information, which may scare some attendees off. Both of these increase friction and decrease conversions.

13.   ThoughtSpot

Simple and effective, this ThoughtSpot webinar landing page has very little copy. The bullet points tell you what to expect with minimal clutter.

What they do well:

• Straight to the point: There isn’t a lot of copy to overwhelm the reader.
• Bullet points: The valuable takeaways from the webinar are organized well. You can see what you get out of the experience fast.
• Photos: Photos of the webinar host give the event more credibility.
• Name dropping: ThoughtSpot uses lots of well-known names to improve its credibility.

What to A/B test:

• Imagery: The photos of the hosts are quite small. It might help to increase their size and saturation.
• Long form: The sign-up form has a lot of information required. ThoughtSpot could benefit from asking for less information or using a multi-step form.

14.   HubSpot

The Hubspot “Social Media Trends” webinar landing page is fantastic. It invites you to save your seat immediately with an above-the-fold CTA.

Related: Best Instagram Bio Link Tools

What they do well:

• Compelling CTA: The engaging CTA at the top of the page immediately grabs attention. “Save your seat” is much better than “Register now”.
• Evidence: Hubspot tells us they interviewed industry pros. This immediately adds credibility to the information they’ll share.
• Special guests: Dropping the names of special guests gets attendees excited. Linking those special guests to important businesses is even better.
• Host profiles: Links to the profiles of speakers makes them look more credible.

Things to A/B test:

• Lengthy form: There are 7 form fields to fill out in total. This is likely to be too many for a lot of businesses.

Tips for Creating a Webinar Landing Page

There’s no one-size-fits-all strategy for building your high-converting webinar landing page. Landing page builders with AB testing features is a great start. Experimenting with different headlines, copy, images, and buttons helps to increase your conversions over time. But, you can take some initial, crucial steps to improve your chances of success.

Define your target audience

Ask yourself who you want to attract. What kind of age range are you looking at? What kind of pain points are you trying to solve? Do you need your attendees to live in a specific location? Once you know the answers to these questions, you can create a more targeted page. Think about the values your target audience has and focus on these with your landing page.

Optimize the header

Optimizing your headlines is crucial. Although around 80% of people read your headline, only 20% continue to read the rest. This means your headline needs to be engaging. There are various ways to improve your headlines. Try:

• Including numbers to immediately grab attention
• Highlighting the problem you’re going to solve
• Make your headline a question

Write engaging copy

Don’t oversell the webinar. Focus on what kind of values you can really give. A good way to get value across as quickly and conveniently as possible is with bullet points. This helps to keep your landing page concise.

It’s also helpful to include social proof. Badges from professional industry groups are great. Glowing testimonials from customers too.

Use visuals

A picture is worth 1000 words. Images look great on a landing page and break up blocks of text. They’re also important for making a human connection. Showing photos of your hosts will make them look more credible too.

Outside of photos, consider using videos. Snippets of your earlier webinar can give people a taste of what to expect. Learn how to add YouTube videos to your website or landing pages.

Get the CTA right

A strong call to action is a must for a high-converting webinar landing page. Your CTA should convince customers to sign up. Start with an eye-catching button. Use the squint test to ensure people can see the button anywhere on your page.

You can A/B test your CTA’s position to see where it gets the most conversions. It’s also worth exploring different text options. Rather than just using “Sign up,” try “Save my place!”. Actionable language is great for conversions.

Create your Webinar Landing Page

A great webinar can do wonders for your business. Webinars demonstrate your thought leadership, engage customers, and grow your email list. They’re also excellent for collecting lead information. With a webinar landing page, you can increase attendance to your webinar. Plus, you get a chance to set yourself apart from the competition.

Use the examples above and our handy tips to start building your own webinar landing page. Or check out our website development process article if you want to build a site.

The post 14 Webinar Landing Page Examples that Drive Registrations appeared first on ExpressPigeon.

You can now craft a compelling campaign quickly with AI technology.

Don’t worry. AI might seem complicated at first, but these tools are easy to use. Still, it can be challenging to keep up with all the AI tools you should use and how.

This article will explore how AI SMS Marketing can be a game-changer for your business. We’ll share the best tools to create your new marketing strategy and answer any questions on the process.

What is AI in SMS Marketing?

AI SMS Marketing uses the power of artificial intelligence, as seen in these examples of artificial intelligence, to create and manage SMS marketing campaigns. The best AI writing tools draft the text, and the SMS marketing tools will deliver your messages. The AI generated messages can be highly personalized to improve customer engagement.

The rise in AI technologies means businesses can work smarter, not harder. Automated processes do the heavy lifting – you just need to know how to use the tools effectively.

5 Benefits of AI SMS Marketing

The benefits of combining AI technology to send out bulk SMS are: 

1.   Keep customers updated

Personalized messages help build a close relationship with customers. It can also help direct their attention to new content and promotions. You can also use SMS marketing to celebrate accomplishments to reinforce brand loyalty.

2.   Customer surveys

SMS messages are a great way of collecting customer feedback. This can be done with surveys or simple ‘Yes/No’ style responses. Customer surveys, particularly when assessing the Net Promoter Score B2B, garner high engagement and play a pivotal role in evaluating the customer experience.

3.   Call to action on new services and promotions

Personalized SMS messages draw attention to your business’s new features and products. You can direct an existing contact list to services you know they’ll enjoy.

4.   Save time and money

An often overlooked benefit of AI in a marketing strategy is the time it frees up for you. Because these tools generate ideas, your team can use this free time to focus on other parts of your business.

5.   Different Languages

Machine translation can translate SMS text messaging into several other languages. This allows you to find potential customers in countries you might not have thought possible.

The Best AI SMS Marketing Tools

Various AI tools can help support and deliver your SMS marketing messages. Below are the best SMS marketing tools:

TextMagic + OpenAI

TextMagic is an easy-to-use text message marketing software that helps send messages to customers. With over 100K users, it’s arguably one of the most popular tools in the industry.

When paired with Open AI’s ChatGPT, you can draft messages or get campaign ideas quickly.

Main Features:

TextMagic:

• Personalized bulk messaging
• Phone number/email validation
• SMS surveys for collecting feedback
• Email to SMS
• Zapier integration

ChatGPT:

• User-friendly chatbot-style interface
• ‘Dialogue’ with the AI to easily refine and improve answers
• Generates text in response to pretty much any question

With TextMagic’s pay-as-you-go pricing, you can buy credits that never expire. There are 10, 20, 50, 100, 200, 500, 1K, 2K, 3K, 5K, or 10K credit packs. The cost of each text sent depends on the customer’s location. Here are the per-message rates for some countries:

• USA: $0.04
• UK: $0.068
• Canada: $0.04
• Netherlands: $0.1

There’s a 30-day free trial to get started.

In the case of ChatGPT, the service is entirely free to use. There is a premium service, ChatGPT Plus, which promises faster response times for users and priority access to new features for $20/month.

Attentive AI

Trained on over 1.4 trillion data points, Attentive AI helps create outstanding SMS campaigns that fit your brand’s voice.

Its ‘Magic Message’ chatbot can generate copy in seconds. It does this by using a variety of metrics. These include finding the right tone, punctuation, and message length to send texts at select times for the best impact.

It’s a valuable tool best suited for visual campaigns, as you can import your entire product library. A conversational AI also ensures that customers with high sales potential reach the checkout page.

Attentive AI helps craft an ecommerce SMS campaign quickly to maximize your return on investment. The platform handles timing, copywriting, inserting images, and managing customer data.

Main Features:

• Generate high-performing copy based on audience or campaign goals
• Use and modify images for SMS campaigns and emails
• Automatically set and schedule best-performing SMS and email campaigns
• Monitor customer behavior

Attentive AI has custom pricing for each customer. That said, online testimonials suggest that you can expect to pay $300/month and $0.01/SMS (with additional carrier fees).

Octane AI

Octane AI is an innovative e-commerce tool that bridges the gap between AI and SMS marketing. The fun quizzes, together with analytics to increase sales. It has 2 core features for SMS marketing messages:

The first are product quizzes. These aim to engage customers, collect helpful data, and increase conversions. Powered by conversational AI, these quizzes have a human-like voice, making them a fun tool to engage customers.

Secondly, the Insights Analyst service collects product reviews in under 30 seconds. It will find valuable data about popular (or problematic) items and build customer personas. These can be used to inform future SMS marketing.

Main features:

• Personalized quizzes
• Insights Analyst helps identify critical trends and potential customers
• Integrated with popular e-commerce platforms like Shopify

Octane AI Personal Shopper prices are based on your annual revenue. It costs $50 monthly for businesses with less than $1 million annual revenue.

Insights Analyst prices are based on the number of product reviews you have each month. It starts at $3/month for 250 reviews.

Final Thoughts on AI SMS Marketing

With an AI writer, you can say goodbye to writer’s block and generate a new SMS campaign ideas and copy.

The best part? Using AI isn’t as technical as many would believe. Our article shows that the best AI tools are easy to use, cost-effective, and can save time and money.

FAQs About Email Marketing vs. Marketing Automation 

Is SMS marketing illegal?

No, SMS marketing isn’t illegal. You are allowed to message and engage with your customers through text messages. But you must comply with the laws and regulations.

Make sure you have your customer’s consent to the communication (e.g., through an opt-in form). Include key information such as the nature of messages, how often you will contact them, and clear opt-out instructions. Learn about your local text marketing laws and make sure you comply. Avoid purchasing customer lists. Sending messages to these people will earn you a bad reputation and possibly incur fines. 

How do you automate SMS marketing?

You can automate SMS marketing with text marketing platforms and AI writers. These tools can do everything from generating copy to scheduling messages and much more.

Companies automate transactional SMS messages like order receipts, multi-factor authentication messages, shipping notifications to save time and keep customers informed and secure.

Is SMS marketing worth it?

Yes, SMS marketing is worth it. Research shows that 98% of SMS messages are opened and read by customers. And Attentive found that 53% of marketers had reported SMS as a top 3 revenue driving channel.

Is SMS marketing still effective?

Yes, SMS message marketing is still effective. Research shows that up to 82% of people will open every text messages they receive. This is impressive, especially if you consider that 81% of people will ignore phone calls.

Research also says that up to 75% of consumers are OK with brands contacting them with special offers and promotions. And timely and relevant SMS notifications even increase customer satisfaction.

The post What is AI SMS Marketing? Definition, Benefits & Tools appeared first on ExpressPigeon.

Make high-quality content by correcting spelling and grammar mistakes, syntax, and plagiarism. By checking for these things, you’ll make sure that the content you write is not good but great!

Most of the content, especially online, are not up to mark. As a result, people are not interested in reading them. 

Content quality is a key thing you must consider when writing content. Let’s get into some tips to make your editing and proofreading faster and easier.

1. Make a Proofreading Checklist

Making a checklist is a great way to smoothen the editing and proofreading process. Writers often make unintentional mistakes when writing. Such as using “Also” and “As Well” in the same sentence, which is a form of redundancy.

Creating a checklist of common errors is an easy way to spot them. The checklist you create should cover:

• common grammatical errors
• sentence structure formation errors
• syntax errors
• the use of different contextual words

Related: Quick Email Marketing Checklist for Perfect Emails

2. Check drafts with Grammarly and HemingwayApp

Grammarly is an app or extension that acts as a writing assistant to detect writing errors. It uses AI to review grammar, punctuation, clarity, engagement, delivery, and spelling errors. Grammarly has a free plan that offers basic writing suggestions and grammar check. While its paid plan helps rewrite sentences, detect plagiarism, and provides analytics.

Paid plans start at $15 per user per month, with at least five users. So $75 a month. 

The HemingwayApp is an editor that identifies grammar mistakes and corrects sentence structure. It aims to make your phrasing more concise and impactful by removing unnecessary phrases. Hemingway Editor is the free online version. While the Hemingway App is the paid downloadable version. The paid version costs a one-time payment of $19.99 for either Mac or Windows.

Related: How to Use Notion for Project Management: All You Need to Know

3. Cut Irrelevant Segments

Cutting out irrelevant segments makes your writing more concise. Generally, most writers don’t like this stage, because they hate having their own words cut. But things don’t work that way.

If a sentence doesn’t go with the flow of the content, the editor needs to cut it. If a part is too complicated, the editor needs to split, rearrange, or cut sentences. That’s his job. 

Sometimes, no matter how strong you have a firm belief in an argument that doesn’t go with the flow of the content, and to avoid such cases, you would have to cut down the phrases that are giving such an impression.

4. Read your Own Writing Aloud

If you want to make sure your content is conversational and flows well, then the best way is to read aloud.

Reading your writing aloud allows you to spot run-on fragments within the content. Listening to the words as you read allows you to view the content and its relevance from a different frame of mind.

5. Go for a Break While Editing and Proofreading

Experts suggest that to avoid mistakes while editing you should always take a break. Try walking away from your desk to refill your coffee or stretch your legs. This refreshes your mind and makes it easier to catch errors when you get back to work.

You can take a stroll outside, grab a drink, or even meditate for a few minutes to relax.

Proofreading can exhaust the eyes so refresh yourself by taking breaks.

To develop something that can benefit you in accomplishing the task.

6. Avoid Jargon Words and Phrases

You must avoid jargon words unless you are writing for a specific audience. Using words your readers are not familiar with is not a good approach. While proofreading, ensure the words aren’t difficult for the general audience. 

You can use a paraphrasing tool to rephrase and get the best words for your content. It will help you make the content easy to read and understand. The more readability a content has, the more you will outshine others. 

Related: The Best Instagram Tools to Grow Your Followers

7. Edit Hard Copy of Content

The editing process is often much easier when you proofread with a printed copy. Staring at a computer screen to edit usually leads to a shorter attention span and miss errors 

Editing with hard copy allows you to spot mistakes that could impact the quality of your content. You can also read faster, and your eyes can catch typography errors like if a different font.

8. Avoid Distractions

Another great way to proofread content is to cut all distractions. Keep your mobile phone aside and don’t interact with anyone. This will help you build concentration and find mistakes in the content. While you are in the proofreading process, make sure you aren’t checking emails or searching the web.

Proofreading requires you to be patient and precise. Take regular breaks if you’re tired or overthinking. When proofreading content, use a quiet room and switch off distracting devices.

9. Look for Errors At A Time

Never try to find all the errors in a single go. It’s the biggest mistake proofreaders often commit. Looking for all the errors at the same time doesn’t make things smooth.

Sometimes, it makes the editing process even worse.  The human brain cannot categorize the mistakes in a flow, so you should look for different errors one at a time.

You can start with spotting new errors in connecting or transitional words. But you should keep in mind that not every transition word can work as a replacement for another. 

After that, you can find and replace difficult words that don’t suit the context of the content.

Conclusion

We, humans, tend to make mistakes. If you want your content free from unnecessary detail, the best way is to edit and proofread your content. While reading the content and making it error-free, there shouldn’t be anything else on your mind.

Interesting Read: The First Moment of Truth in Marketing (FMOT): What It Means and How to Use It

The post 9 Editing and Proofreading Tips for Writers appeared first on ExpressPigeon.

However, there is a lot of debate about whether subliminal advertising actually works or not. In this blog post, we will look at some compelling subliminal advertising examples and see what you think. First, let’s discuss what subliminal advertising actually is.

What is subliminal advertising?

Subliminal advertising is a form of marketing that employs techniques designed to bypass the conscious mind and deliver messages directly to the subconscious. This can be done in a number of ways, including embedding hidden images or messages in audio or visual media or using subtle cues that are below the level of conscious awareness. Unlike Guerilla Marketing, subliminal advertising relies on subtlety.

While there is no concrete evidence that subliminal advertising is effective, some studies have shown that it can influence consumers’ purchasing decisions at a subconscious level.

For example, one study found that participants were more likely to choose a product after seeing it paired with a positive word (such as “love”) on a split-second subliminal exposure.

However, other research has cast doubt on the efficacy of hidden messages, suggesting that their effects are often overstated. As such, the jury is still out on whether or not subliminal advertising is truly effective.

Types of subliminal messages

There are three common types of subliminal messages: sub-audible messages, sub-visual messages, and backmasking.

Sub-audible messages are low-frequency sounds that are below the threshold of human hearing.

Sub-visual messages are brief flashes of images that are presented too quickly for the conscious mind to process.

Backmasking is a technique in which a message is recorded backward onto a track that is played forwards. The backward message is not consciously audible, but it can be processed by the subconscious mind.

While there is some debate about the effectiveness of subliminal messaging, there is no doubt that it is a powerful tool for influencing behavior.

8 Subliminal advertising examples

Let’s look at some examples of effective subliminal ads.

1. FedEx

FedEx is a top courier company. In its iconic logo, the hidden arrow between the “E” and “X” is a subtle way of conveying speed and movement. This symbol of forward momentum is reinforced in the company’s slogan, “When it absolutely, positively has to be there overnight.”

By hiding a message of urgency in its branding, FedEx encourages customers to think of it as the go-to choice for time-sensitive deliveries. The company’s use of effective subliminal advertising is just one of the reasons why it has become one of the world’s most recognized and respected brands.

2. Baskin Robbins

Baskin Robbins is one of the most popular ice cream brands in the world, and it’s known for its wide selection of flavors. The company’s logo is a combination of pink and blue lettering, and if you just look at the pink portion, you’ll see that it says “31.”

This subliminal message was intended to convey the idea that Baskin Robbins has 31 different flavors of ice cream, and it’s been very effective in helping the brand to stand out from its competitors.

3. Wendy’s

In 2013, Wendy’s updated their logo in an attempt to subliminally suggest the word “mom” to consumers as part of its new traditional and digital marketing strategies. The marketing strategy and thinking behind this was that the positive connotation of the word would create a more favorable image of the brand in people’s minds. However, the effect of this change was not as drastic as they had hoped and it is difficult to say whether or not it had any significant impact on consumer behavior.

4. Amazon

Amazon’s use of subliminal messaging is clever and effective. Their logo, which starts at the “A” and ends at the “Z” communicates that the retailer sells everything from A to Z. This subtle message is reinforced by the company’s slogan, “The Everything Store.” By using subliminal messaging, Amazon is able to effectively communicate its brand identity and positioning to consumers. As a result, the company has become one of the most successful retailers in the world.

5. Coca Cola

Coca-Cola and Pepsi are two of the most popular soft drinks in the world. For years, they have been engaged in a fierce rivalry, with each company trying to outdo the other in terms of sales and marketing. Recently, this rivalry has taken on a new form: subliminal advertising.

Pepsi released a Halloween-themed ad that featured a can of Pepsi dressed in a Coca-Cola cape. The tagline for the ad was ‘We wish you a scary Halloween.’ Coca-Cola responded with their own ad, which featured the same image but with a different tagline: ‘Everybody Wants to be a Hero.’

Although it’s not a completely subliminal ad, this is more of a subtle approach to delivering an advertising message.

6. Tostitos

The Tostitos logo is a simple yet effective design that features two friends Sharing chips and salsa. The use of subliminal messages in the company logo is clever and Likely to appeal to customers on an emotional level.

The hidden message conveyed is That Tostitos is a fun and social brand That brings people together. This is consistent with the company’s positioning As a party food brand. The logo is likely to be particularly effective in encouraging customers to buy Tostitos products When they are planning social gatherings.

7. KFC

KFC has been using a subliminal marketing campaign on social media to subtly promote its brand. They follow 11 accounts on Twitter, denoting their 11 secret ingredients. They follow all members of the British ‘90s pop band, the Spice Girls, and six people named Herb. Which is a subtle play at herbs and spices. This campaign is clever and shows that KFC has a sense of humor when it comes to its digital marketing. It is a clever way to get their name out there and create a buzz around their product. So far, it seems to be working!

8. Pirates of the Caribbean

Disney’s Pirates of the Caribbean franchise is no stranger to subliminal advertising. In Dead Man’s Chest, the skull and crossbones emblem was adapted to look more like Disney’s iconic Mickey Mouse logo. This was likely done in an attempt to subconsciously endear audiences to the franchise and its characters.

The tactic seems to have worked, as the Pirates of the Caribbean films have been enormously successful, grossing over $4.5 billion at the global box office.

Subliminal messaging: Wrap up

So, what have we learned from these few examples?

Subliminal advertising is a powerful way to get your message across to consumers. It can be used in a variety of ways and has been shown to be very effective. However, it’s important to use it ethically and with caution.

There are some great examples out there of subliminal advertising done well, but also some terrible ones. As long as you stay aware of the ethical implications and use good judgment, subliminal advertising can be an incredibly effective marketing tool. You can use a creative automation platform to test your ads before running them at scale and see how they perform.

Have you seen any good or bad examples of subliminal advertising lately?

Related: Marketing and the First Moment of Truth

The post 8 Killer Subliminal Advertising Examples You Can’t Ignore appeared first on ExpressPigeon.

People like videos more than text-based content. Most marketers are already using videos in their campaigns.

There are various ways to add YouTube videos to your website. In this step-by-step guide, I’ll walk you through the simple steps to add YouTube videos to your website.

Why Add YouTube Videos to Your Website

Including videos at strategic places on your website can greatly improve search ranking and keep people on your site.

96% of marketers say video marketing has helped users understand their product. 87% of them also say video marketing has helped them increase sales:

And this is just the tip of the iceberg.

Learning how to add YouTube videos to your website can help you make the most of your videos. Here are some advantages:

Improve User Engagement 

People retain more information when viewing videos than when reading text-based content. Embedding YouTube videos to your website can help improve user engagement. 

49% of marketers say videos help with audience engagement. This means your time on site metric can improve. Viewers who like the video may even share it, getting you more views.

Videos Can Help to Showcase Your Products and Services

YouTube videos are a great for showcasing your products and services. You can use a video creation tool to create a YouTube video about your product. Explain how your product works and how your customers can get the most out of it. This is especially a great idea if you sell complex products or services.

Increase Website Traffic

Generating traffic and leads is still a top challenge for many businesses. And with so many businesses competing for the same customers, it can be challenging to stay on top.

Videos can help you demonstrate your unique qualities and drive more traffic to your website. According to Wyzowl, 91% of marketers say video has helped increase traffic.

Increase Website Dwell Time

Embedding interesting YouTube videos is a great way to boost your website’s dwell time. When users spend more time on your site, they can learn more about your products. Creating branded videos on your product helps boost conversions.

You can track your dwell time using a tool like Google Analytics to see if your videos have the desired impact.

Improve Brand Connection

People buy from brands they trust. The biggest challenge with text-based content is that it doesn’t create a personal connection with your audience.

When you add YouTube videos to your website, you can connect with your audience. This can help to personalize and humanize your business.

Improve SEO

Another major benefit of embedding YouTube videos to your website is SEO. It helps rank your website higher both on Google and YouTube. 

If you optimize your embedded videos to rank on YouTube, you can increase rankings in Google for your keywords. You can then track your keyword rankings using an SEO reporting tool. 

Improve Brand Awareness and Recognition

Creating brand awareness is yet another challenge most businesses grapple with. Including YouTube videos on your website can help. They can boost your brand recognition and awareness.

According to a Wave.video report, 72% of small business owners say that they use videos to increase brand awareness:

Tips For Adding Videos to Your Website

No doubt, videos can greatly benefit your business. But it’s important to understand the best practices for adding them to your website.

If you don’t add them to your website correctly, they might slow down your website. This can hurt your search rankings, decrease your website traffic, and hurt your conversion rates.

Follow these tips when embedding YouTube videos to your website.

Be Careful With the File Size

To add YouTube videos to your website, you can either link to the video or embed videos using HTML code (also called embed code).

With the first option, users who click on the video are taken to YouTube to view the content.

Embedding YouTube videos on your website allow users to watch the content on your site without leaving.

While embedding a video is the recommended method, make sure you lazy load them. Else, they could potentially slow down your website and lead to poor user experience.

Mind The Length of the Video

Short and interesting YouTube videos are better than long ones. Remember that people have shorter attention spans. They won’t stick around to watch a long embedded video of several minutes.

If the video you want to add to your website is long, consider editing it. You can use an online YouTube video editor to trim your videos. 

How to Add YouTube Videos to Your Website in 4 Simple Steps

Here is a step-by-step process on how to embed YouTube videos to your WordPress website:

1. Add YouTube Videos To Website Using the Classic Way

The simplest method of adding a YouTube video to your site is with its URL. You can copy the video’s URL and paste it into your website or blog.

i. Locate the YouTube video and copy the URL

Head over to the YouTube video you want to add to your website. Then, copy the URL by clicking the “Share” button:

This will open a box with the video URL:

Copy the YouTube video’s URL. Or just copy the URL from the address bar:

ii. Paste the URL

Go to your WordPress site or blog and locate where you want to add the video, then paste the URL.

Once you paste the link, WordPress will automatically display the video. When you publish the post with the video, it will show up on your website like this:

2. Add YouTube Videos Using the YouTube Block 

The second method to insert YouTube videos is through the YouTube Block.

Copy the YouTube video URL as shown in step 1 above.

i. Go to the WordPress editor and click the “+” at the top of the WordPress editor.

You will see frequently used blocks in the WordPress block editor. Click “Browse all” to display the entire list of blocks.

ii. Click on the YouTube block

This will open a box:

iii. Paste the video URL inside the box

Paste the URL of the YouTube video you have copied inside the box and click the “Embed” button.

WordPress will display your YouTube video in its editor like this:

3. Add YouTube Videos to Your Website Using the Video Block

The third method to insert YouTube videos into your website is using the video block.

Copy the YouTube URL as you have done above from YouTube. Then, click the “+” button and “Browse all” to display a list of all blocks included in the WordPress block editor.

i. Click on the video block icon

ii. Paste the video URL

When you click on the video block, you will see 3 options:

• Upload: Upload a video from your computer.
• Media Library: Add a video that’s already in your WordPress media library.
• Insert from URL: Click this option and paste the video URL you copied.

WordPress will automatically turn the video block into a YouTube block. 

4. Add YouTube Videos to Your Website Using the HTML Editor

Lastly, you can insert YouTube videos into your WordPress website using the basic method, the video’s embed code.

Follow the steps below:

i. Copy the embed code

Go back to step #1 above on the YouTube video page. Click share then the “Embed” button:

ii. Copy the embed video code

Click the copy button below the box with the video embed code.

iii. Add a Code block to your WordPress page

Go to the page or post on your site where you want to display the YouTube video. Find the place where you want to add your video. Then, click the “+” button, find and select “Custom HTML”.

Paste the embedded code you copied. When you save the post and publish it, your YouTube video will appear at the spot where you copied the embed code.

Final Thoughts on How to Add YouTube Videos to Your Website

If you’re still not using videos on your website, you’re missing out on a huge opportunity. Videos can improve user engagement, brand awareness, and recognition.

The good news is that you can easily add YouTube videos to your website. Without any technical skills. All you have to do is follow the steps outlined above.

Author Bio:

Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years, 10X leads, 2.8X conversions, and 300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business2Community, and TechCrunch.

The post 4 Simple Steps to Add YouTube Videos to Your Website appeared first on ExpressPigeon.