Email marketing has an ROI of 3,800%.

Companies view email marketing as a better ROI than social media, content marketing, PPC, and more. But only 4% of marketers rate their email marketing efforts as “excellent”. Without giving too much away, let’s kick off the new year with 33 email marketing statistics & takeaways you need to know in 2025. Happy marketing!

EMAIL MARKETING ROI

1. Companies view email marketing as a better return on investment than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising, and mobile marketing. 
2. Email Marketing has an ROI of 3,800%.
3. 66% of in-house marketers rate email as having “excellent” or “good” ROI. 

Takeaway:

It’s 2025 and it’s time to take email marketing seriously. Integrate email with your overall marketing mix and consider allocating more resources to email marketing.

Find more email marketing ROI statistics here.

General email marketing statistics

1. Nearly two thirds of marketers rate their company email as poor or average and less than 4% rate it as “excellent”.
2. 91% of consumers check their email at least once a day.
3. 56% of businesses say they plan to increase their use of email marketing . 
4. 42% of marketers use email service providers for services beyond email broadcasting.
5. Companies that use an email service provider are more likely to be satisfied with their email marketing than companies who do not.
6. Less than half (41%) of companies are using more than half of their email system functionality, which has not improved since last year. 
7. In addition to broadcast email, measurement & analytics, personalization, automated campaigns, and segmentation are the popular services provided by email service providers that marketers tap into. 
8. Businesses are looking for deeper integration of email with other business functions. The most common barrier to integrating email with overall business strategies is disconnected systems and technologies. 
9. Only 8% of companies & agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. 

Takeaway: Develop a marketing plan for your email in 2025 that’s fully integrated into your overall marketing mix. Create an email marketing calendar and sign up with an email service provider that allows for integration with your current systems and technologies. Tap into your ESP’s potential by exploring autoresponders, transactional email, custom integration, deep segmentation, and data collection & analysis. Consider developing an automated email campaign so you can do more work upfront and focus on other marketing to-dos in the future.

Ecommerce and Shopping email

1. 22.2% is the average eCommerce industry open rate.
2. Shoping emails can have a conversion rate as strong as 12,6%
3. The eCommerce email unqiue click through rate stands at an average of 7,8%

Mobile Email

1. Email is the most popular activity on smartphones among users ages 18-44. 
2. Over half of smartphone users grab their smartphone immediately after waking up.
3. 64% of decision-makers read their email via mobile devices. 
4. The #1 email client for Gmail users is the iPhone’s built-in mail program, with 34% of all Gmail opens.
5. 32% of marketers do not have a strategy in place to optimize emails for mobile devices.

Takeaway: Mobile is the future of email marketing. Be sure to keep mobile at the center of your email marketing plan for 2025 Begin by signing up for a mobile-friendly email service provider like ExpressPigeon. Make sure links in your emails are directed to responsive pages where readers can continue to engage via mobile. Subject lines are more important than ever.

Sales

1. 66% of US online consumers, ages 15 and up made a purchase as a result of email marketing messages. 
2. Over 70% of mobile purchasing decisions are influenced by promotional emails. 
3. Over half of businesses achieve over 10% of total sales through email marketing. 

Takeaway: Email marketing is a powerful sales channel. If you’re an e-retailer, consider connecting with our transactional email service and don’t sleep on abandoned cart emails.

SUBJECT LINE

1. Nearly one third of email recipients open email based on subject line alone.
2. Crazy subject lines generate opens but will damage subscriber relationships. If you use a subject line such as “Free booze”, you better actually offer free booze. An exciting subject line that gets someone to open an email but leaves them with nothing special in return can have a negative effect on your business in the long-term. Why would a subscriber open your next email if they no longer trust you?
3. Using “Alert” or “News” or “Bulletin” in subject lines significantly boosts open and click-through rates. 
4. Using “Daily” or “Weekly” in subject lines boosts open and click-through rates whereas “Monthly” hurts open rates and CTRs. 
5. Using the words “Sale” or “New” or “Video” in subject lines boost open and click-through rates. 

Takeaway: The key to higher opens and click-through rates is consistency (daily or weekly), urgency (alert, news, bulletin), and special offerings (sale, new, video). Don’t get sucked into using crazy subject lines unless they deliver as promised. Run A/B Split Tests for subject lines when sending emails (easy with us).

LIST & DELIVERABILITY

1. Almost half of subscribers are inactive on an email list.
2. Over 20% of marketing emails never make it to a subscriber’s inbox.
3. Email open rates are noticeably lower on weekends than on weekdays.
4. Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email. 
5. Removing subscribers who have not engaged in over a year instantly increases your deliverability rate by 3 to 5%.
6. Less than 1 in 2000 subscribers mark an email as SPAM. 

Takeaway: Clean out your email list every few months and avoid sending on weekends. When selecting email marketing software, make sure deliverability is solid.

TESTING & OPTIMIZATION

1. Design & content is the most time-consuming email activity for marketers and it is taking away from spending time on testing & optimization. 
2. 17% of marketers are not tracking email marketing metrics for their organizations and subject lines significantly 

Takeaway: Consider using email marketing tools to spend less time designing and more time on testing & optimization. 

SOURCES:

1. Hubspot. 18 Email Marketing Stats That’ll Make You Better at Your Job. Retrieved from http://blog.hubspot.com/marketing/email-marketing-stats-list
2. Econsultancy. Email Marketing Industry Census
3. iContact. The Small and Midsize Business Email Marketing Survey.
4. MarketingProfs. 7 in 10 Smartphone Owners Access Facebook via Their Device.
5. Salesforce. 25 Mind Blowing Email Marketing Stats.
6. Marketo. Mobile Email Marketing Tips.
7. Litmus.Gmail Opens Drop 18%: Are Tabs to Blame?
8. Direct Marketing Association.Saturday Stat Series: The Influence of Email Marketing Messages.
9. Econsultancy. More than half of businesses achieve 10% of sales through email marketing.
10. Yesmail Interactive. Yesmail’s Email Marketing Compass: Consumer Purchase Behavior.
11. Adestra. Subject Line Analysis Report.
12. Econsultancy. 22% of marketing emails fail to reach the subscriber’s inbox: report.
13. Econsultancy. Six case studies and infographics on the optimal time to send emails.
14. MECLABS. Marketingsherpa Benchmark Report: Email Marketing.

The post 36 Mind Blowing Email Marketing Statistics You Need To Know In 2025 appeared first on ExpressPigeon.

Every business needs to take their email list seriously

Every single one of your current and future customers has an email address. It is a direct line into their day. Email is one of the most personal and economical ways to stay in touch.

In fact, email statistics show that email marketing performs better than social media, PPC, content marketing, offline direct marketing, online display advertising, mobile marketing, and affiliate marketing. So where do you begin?

You Need An Email Service Provider

An email service provider is a company that gives you tools to send marketing email. Here are some of the most important criteria for choosing an ESP that is right for your business:

1. Deliverability. You need to make sure your emails make it to your inboxes. Otherwise, the rest of your work is wasted if the email remains undelivered. The most reputable ESPs hover around 99% deliverability.
2. Setup. Setting up your ESP account should be a painless process. Whether you’re uploading a list or designing your first email, you shouldn’t need hours to make it happen. The best ESPs are user-friendly and intuitive.
3. Easy to use. Managing your email campaigns should be easy. If you find it difficult to navigate an ESP, it will only get more complicated as you develop your email program.
4. Reporting. Reports should be beautiful and straightforward. Make sure to look for analytics integrations and see what reports your ESP offers before signing up.
5. Support. An ESP should be easy enough to use without any support, but there will be times when you need a hand. It’s important to know that someone will be there for you.

Key factors to consider are optimal deliverability, Setup, user-friendly interfaces, Reporting features, and reliable customer support. Individuals specializing in email marketing can streamline their workflow by choosing an ESP that excels in these areas. This means they can automate many routine tasks, reducing the time and effort needed to manage campaigns. This helps create engaging, mobile-friendly emails, boosting audience engagement and growing email lists.

If you want to build a massive email list, find a great ESP to host your list and make it easy to design and send emails that are beautiful and mobile-friendly.

You Need To Send Amazing Emails

It goes without saying that to build an email list, you need to send emails that people care about. Without awesome content, you can use all of the list-building tactics in the world, but nobody will want your emails. How can you develop great content?

1. Do the research. Subscribe to competitors to see what types of emails they send. Make a list of content categories and brainstorm the types of emails you want to send. Use competitor emails as inspiration but seek to create a program that is truly original.
2. Create an email content calendar. Once you determine content categories, create an email content calendar with specific email topics and dates for delivery. Sending frequency should be consistent but test multiple delivery dates and times, content types, and designs to find what works best.
3. Design a branded email template. Use your email editor to design a beautiful template that reflects the look and feel of your brand – in minutes. You can easily replicate each newsletter and create variations for testing.

Here are a few email content tips to help you…

• Make emails easy to share. You can add social sharing buttons.
• Share your best content. Whether its your latest blog post or ebook, make sure to share your best performing content via email.
• Curate. Shine the spotlight on someone else. Promote content from industry leaders and let them know you will be sharing it in your newsletter.
• Ask your audience what they want. Instead of just trying to read the minds of your customers, ask them what they want. Who doesn’t want to have their voice heard or their questions answered?
• Tie in current events. Try to find ways to integrate important holidays and major events within your email content.
• Experiment with subject lines. Check out our post on email marketing statistics to find a few subject line tricks that might work for you. Take some inspiration from subject lines that get opened more often.
• Give extra value. I’ll cover this more extensively under the “Incentives” category in the deck below but the idea here is to run subscriber-only contests or give them something they can’t get anywhere else.

Once you have your email plan ready to go, it’s time to start building your list…

OPT-IN FORMS

1. Sidebar. Add opt-in form to your sidebar.** **Add a subscription form to the sidebar of your blog with WordPress plugin or develop a custom opt-in form.
2. Hello Bar. Add a Hello Bar to the top of your website. You can encourage email signups directly in the Hello Bar or drive traffic to a subscription landing page.
3. Main Menu Page. Add an “Updates” or “Subscription” page to the main menu of your site. This should link to a page dedicated to your email subscription. Highlight the most important benefits of your email newsletter.
4. Custom. Create a custom opt-in form on your homepage. This is important if your primary goal is to convert visitors to email subscribers. Great for bloggers.
5. Popups. Annoy people with popups. There is evidence to support that popups work but it is up to you to decide if the conversions are worth the interruptions.
6. Blog Footer. Create a custom opt-in form for the footer of your blog posts. See the bottom of this post for an example.
7. Opt-ins Everywhere. Flood your site with opt-in forms. Ok, maybe not flooded, but consider adding an opt-in form to every page of your site. Visitors should always have an easy entry point.
8. Brilliant Copywriting. Write amazing copy for your opt-in forms. Grab attention with the headline, nudge with the body, and trigger with the call-to-action. Communicate the incentives.
9. Something Extra. Add something extra to your opt-in forms. Including a dollar value of your incentive or a testimonial or adding social proof can spice things up.
10. The Simple Ask. Don’t ask for too much information before opt-in. Generally, all you want to ask for is an email address. The more you ask, the less visitors convert.
11. Special Promotions. Customize opt-in forms for special promotions. Are you anticipating a traffic surge from a new campaign or guest post? Tailor your forms to the guest audience.
12. Optimization. Optimize opt-in forms to improve conversion rates. Test small changes to your opt-in forms such as location, design, copy, call-to-action, and more. Something as small as changing the voice from first to third person can have a major impact.
13. Interactive. Develop a super unique opt-in form. Want to really stand out? Create an interactive signup form or video game that prompts signups. This can quickly turn into PR opportunities.

Learn more: 16 Opt-in Tricks To Grow Your Email List

INCENTIVES

1. eBook. Create an ebook on a popular industry topic. Combine your most popular blog posts or choose a topic based on industry demand.
2. Email Course. Create an email course. This series of emails should educate your audience on an in-demand industry topic. Use autoresponders to schedule emails.
3. Webinars. Run recurring webinars. Live video conferences can educate your audience and encourage them to sign up for emails.
4. Contests. Run recurring giveaways or contests. Select a product or service to give away every so often and announce winners via email.
5. Special Club. Create a club for subscribers. Brand your email subscription as a special club and offer a variety of incentives.
6. Audio Gift. Record an audio. Take one of your ebooks or popular blog posts and record an audio version. Give this away as a free gift with a subscription.
7. Discount. Offer a discount. Select a special deal or discount on a product or service for new email subscribers. Deliver the deal in the welcome email and set up a reminder email for subscribers who don’t make a purchase.
8. Free Trial. Offer a free trial. In exchange for an email and other information, give people an opportunity to try your product or service for free for a select time period.
9. Free Samples. Offer free samples. Do you have product or services that you can afford to give away for free? Offer to send free samples to people who sign up for your emails.
10. Video Gift. Give people a valuable video. Create a screencast video for your audience and teach them new important insights. Or create a tutorial video and learn new skills in a step-by-step way as you would practically do.
11. Unique Tool. Develop an online tool. Companies like Hubspot offer online tools that require an email subscription, or Neil Patel, who believes tools can be a better investment than content, offer tools for free without requiring subscription.

Learn more: 10 Powerful Opt-in Incentives That Will Get You More Email Subscribers

SUBSCRIPTION CONFIRMATION

• Confirmation Page. Create a custom email subscription confirmation page that welcomes new subscribers into your email community.
• Gratitude. On the confirmation page, show gratitude to new subscribers by offering them a genuine thanks and links to free content they might find valuable.
• SPAM Avoidance. On the same page, request subscribers to add your email address to their contact list to avoid SPAM filtering.
• Sharability. Near the bottom of your confirmation page, add social media links and encourage subscribers to share your subscription with friends.
• Confirmation Email. Create a custom confirmation email that redirects subscribers to your confirmation page after they confirm their subscription.

• Welcome Email. Create a custom welcome email that effectively delivers on the opt-in gifts you promised in your opt-in forms.
• Double Opt-In: Consider a double opt-in process for new subscribers. This sends a confirmation email with a link that users must click to verify their subscription. This extra step helps to ensure the validity of your email list and reduces the chances of spam complaints.
• Welcome Email Series: Design a welcome email series that is automatically sent to new subscribers after they confirm their email. This series can span a few days or weeks, introduce your brand, highlight your most popular content, and offer additional incentives for engagement.
• Personalize the Experience: If possible, personalize the confirmation page and welcome emails with the subscriber’s name. This small touch adds a professional feel and increases the chances of a new subscriber sticking around.
• Set Expectations: Briefly mention the frequency of your emails and the types of content subscribers can expect to receive. This transparency helps manage expectations and reduces the likelihood of unsubscribes.

JUMP-STARTING

1. Friends & Family. Tell your friends and family about your email subscription. People closest to you are likely to help you in the beginning, and you never know who they know.
2. Reengagement. Reengage your old email list. Send an email to subscribers from your old opt-in list inviting them to join your new one.
3. Old Contacts. Send individual emails to old business contacts. Even if you haven’t stayed in touch with all of your connections, they might be interested in your emails.
4. LinkedIn Connections. Find connections on LinkedIn that work in industries relevant to your email subscription. Send each potential subscriber a unique private message.
5. LinkedIn Groups. Introduce your email subscription to targeted LinkedIn Groups. You want to have a presence before promoting your emails so get active early.
6. Public Announcement. Make a public announcement on all of your social media accounts to encourage your fans, followers, and connections to sign up for emails. Tailor the post to each audience.
7. In-House Promotion. Develop a system for in-house promotion. Encourage your team, but do not require, to reach out to family & friends and promote your subscription on social media accounts.
8. Craigslist. Promote your subscription on Craigslist with an ad that highlights the benefits of your subscription. This works best if building a list for a local event or product launch.
9. Email Signature. Add a note and a link to your email subscription in your email signature. It looks professional and gives everyone you email a chance to sign up.

OFFLINE MARKETING

1. Paper Sheet. Add a paper sheet at your business where visitors can sign up. Make sure to highlight the incentives of subscribing and place the sheet where people can see it.
2. Conversation. Ask people to sign up for your emails in conversation. This works particularly well for B2B. After a meeting with a prospective client, tell them about your newsletter and ask them if they want you to add them.
3. Phone calls. Turn phone calls into subscribers. If someone calls you trying to pitch you on their business or you have a call with a prospect or customer, give them a chance to subscribe to your emails. It doesn’t hurt to ask.
4. Signage. Use your outdoor or window signage to promote your emails. Let passerby know about the benefits of your emails and give them an easy URL or QR code to easily find your subscription form.
5. Print Materials Add-On. Promote your email subscription on all print materials. This works best when you offer irresistible opt-in incentives.
6. Dedicated Print Materials. Create postcards or other print materials dedicated to your email subscription. This works great if you have a special club for subscribers or run recurring contests.
7. Trade Shows Display. When you have a booth at a trade show, give people an opportunity to sign up for emails. A contest can be encouraging, but make sure people know what they are signing up for.
8. Hosting. Organize industry events. Put together a one-time or recurring Meetup, seminar, blogger dinner, or hackathon, and collect emails at each event.
9. Industry Events. Attend key industry events such as marketing conferences. Bring your email subscription print materials with you to the next event you go to. Beyond making connections, you might attract new subscribers.
10. Direct Mail. Include email marketing in your direct mail campaigns. Request an email address or include a URL and QR code to your subscription page. Encourage direct mail recipients to go paperless.
11. Phone Line. Does your business have a phone line? Replace that dreadful elevator music with recordings about your website and email sign up. Even your answering machine can help you get the word out!

ADVERTISING

• Website Advertising. Advertise your subscription on a site with similar audiences. Getting featured isn’t easy, and advertising placement can get you powerful results.
• Google Advertising. Run an AdWords campaign. Make sure you already offer compelling opt-in incentive and have a landing page for your subscription to direct ad clicks to.
• Social Media Advertising. Run social media ads. Promote your email subscription on Facebook, Twitter, and LinkedIn, with highly targeted social advertising. Drive traffic to a subscription landing page.
• Retargeting Ads: Use retargeting ad campaigns to capture website visitors who haven’t subscribed yet. These ads can follow website visitors across the internet, reminding them about your email list and the valuable content they’ll receive. To follow, you can then also use email retargeting to turn subscribers into customers.

• Influencer Marketing: Partner with relevant influencers in your niche. They can promote your email list to their audience through social media posts, blog mentions, or even video content. This leverages their established trust and reaches a highly targeted audience.
• Offline Advertising: Don’t neglect traditional methods. Consider including a call to action for your email list on business cards, brochures, or even physical store signage. This captures leads who might not be actively searching online.
• Collaborations: Partner with complementary businesses and offer a joint incentive for subscribing to both email lists. This expands your reach to a new audience while providing additional value to your existing subscribers.

E-COMMERCE

1. Checkout. Place an opt-in form on your checkout page. Checkout is a great time to convert one-time customers into email subscribers. Offering a product discount on a future purchase is a great opt-in incentive.
2. Email Receipts. Offer an opt-in option on email receipts. Some people are weary of subscribing during checkout, so make sure you reinforce your subscription benefits and offer an opt-in option directly in email receipts. This could be the reinforcement they need.
3. Abandoned Cart. Send abandoned cart emails. When someone leaves your site with products in their cart, it’s important to send an email reminder. Once they come back and complete a purchase, they should have an option to subscribe for email on checkout and in their receipt.
4. Special Offer. Offer a product discount in exchange for subscription. This is a great incentive to encourage visitors to sign up for emails. Who wouldn’t sign up for emails if it saves them 10% on their first purchase?
5. Recurring Deals. Run recurring deals only available to email subscribers. Give people a reason to sign up for deals. This keeps retention up and gives visitors incentive to sign up.

RETENTION

1. Goodbye? Offer an option for subscribers to tell you why they are leaving when they unsubscribe. This helps gives you ideas on how to improve your campaigns.
2. Come Back! After subscribers unsubscribe, give them an option to sign back up. This seems contradictory, but you’d be surprised at how quickly you can turn them around with a special deal or a funny photo.
3. See You Soon. When you have to take a break, whether it’s for a vacation or family situation, let your audience know. This builds trust and makes sure they don’t forget about you.
4. Inner Circle. Develop an inner circle. Do you have a few subscribers that seem to really love your emails? Give these fans an option to become a part of a more exclusive subscription and offer them special deals.
5. Spotlight. Feature subscribers. Ask your subscribers to offer their tips or ideas and feature a new subscriber in every issue. This gives subscribers an opportunity to become a part of your team, on a deeper level.
6. Suggestions? Ask for suggestions. Don’t be afraid to ask subscribers what they want to see or hear about in your emails. This can help you tailor your content before subscribers do that awful thing they should never do and unsubscribe!

TWITTER

1. Check This Out. Tweet a link to your subscription form and tell followers why they should sign up.
2. Coming Soon. Tweet about upcoming deals or content available only to email subscribers. Tell your Twitter followers to sign up for emails to get access to the deal or content before you send your email.
3. Bio Link. Include a link to your email subscription in your Twitter bio. Use a URL shortening service like bit.ly to avoid taking up too many characters.
4. Content. Make sure you have opt-in forms on every page you link to on Twitter. When you promote a new blog post or eBook with a tweet, visitors should be able to easily subscribe.
5. Direct Messages. Send a welcome direct message (DM) to new followers and include a link to your email subscription. Some people hate automated DMs, so consider personalizing them to each follower. You can also link to specific content that might interest them.
6. Email Tweet Links. Include “tweet this” links in your emails. You can use a service like Click To Tweet to add links to your emails that encourage subscribers to share your emails on Twitter.
7. Embedded Tweets. Include tweets in your emails. You can use content from Twitter in your newsletter, and when you do, reach out to those Twitter users and let them know that they were featured. You might want to request permission before using their tweets.
8. Incentive Promo. Develop a Twitter campaign to promote one of your eBooks or email courses. As long as you have your opt-in process optimized, driving traffic to your content is always a great way to build your list.
9. Miss It? Send a “did you miss our newsletter” tweet. No one enjoys feeling left out, especially if other people that follow him or her received something that they didn’t.
10. Thank you. Thank people or send retweets to people who are tweeting about your business, newsletter or emails. This adds exposure to those who may have missed your tweets about your emails.
11. #Hashtag. Join discussions and mention your site. You can target your audience by observing hashtags and joining appropriate discussions. Once followers begin reading and retweeting, it’s easier to grab their interest in your newsletter signups.

FACEBOOK

1. Subscription Tab. Add a subscription tab to your Facebook page. Design a beautiful call-to-action image for the tab and link it to your subscription page. Or use Facebook Email Sign Up to create one in minutes.
2. Content Tab. Create tab for gated content in your Facebook page. You can build a custom tab that houses your free ebooks, email courses, or other content that requires email signup to access.
3. Contest. Run a contest on Facebook that collects emails for entry. Learn how to do this in my recent post on how to integrate email and social media.
4. Cover Talk. Add a call-to-action in your Facebook page cover. Include a message that encourages people to sign up for emails in your cover.
5. Pay To Play. Run a Facebook ad or create a promoted post that highlights your subscription. You can use Facebook ads analytics to monitor your campaign’s effectiveness.

Instagram

Use the power of visuals to capture attention and grow your email list directly through Instagram. Here are some creative ways to utilize this platform:

• Compelling Bio: Craft a captivating bio that highlights the benefits of joining your email list. Include a link to your signup form using a link-in-bio service like Linktree or Later.
• Strategic Stories: Utilize Instagram Stories to showcase behind-the-scenes glimpses, sneak peeks at upcoming content, or exclusive offers available only to email subscribers. Add a swipe-up link directing viewers to your signup form.
• Engaging Posts: Create visually appealing Instagram posts that tease valuable content offered through your emails. Use clear calls to action, like “Sign up for our emails to learn more!” and include a link in the caption or with a sticker directing them to your signup form.
• Contests & Giveaways: Host engaging contests or giveaways on Instagram with email signup as the entry method. This incentivizes subscriptions while promoting brand awareness.
• Instagram Live: Host live sessions on Instagram Live and offer exclusive content or answer follower questions. Encourage viewers to subscribe to your emails for future live stream notifications and additional insights.
• Influencer Collaborations: Partner with relevant Instagram influencers to promote your email list to their audience. Leverage their visual storytelling and established reach to attract new subscribers.
• Shoppable Posts: If you have an Instagram shop, leverage shoppable posts to showcase products and offer exclusive discounts or early access to new arrivals for email subscribers.
• Instagram Ads: Run targeted Instagram ad campaigns promoting your email list and the valuable content subscribers can expect. Utilize audience targeting options to reach users most likely to be interested in your offerings.

TikTok

The fast-paced and engaging nature of TikTok makes it a great platform to capture attention and drive traffic to your email list signup. Here’s how to use it for email growth:

• Short & Sweet Lead Magnets: Offer quick and valuable downloadable content (like checklists, cheat sheets, or short tutorials) in exchange for email signup. Promote these lead magnets within your TikToks using text overlays or voiceovers.
• Hashtag Challenges: Create or participate in trending hashtag challenges related to your niche. Incorporate a call to action within the video, encouraging viewers to subscribe to your email list for exclusive tips, behind-the-scenes content, or bonus entries in the challenge.
• “Link in Bio” Optimization: Since TikTok limits clickable links within videos, optimize your profile bio with a clear call to action and a link to your email signup form using a link-in-bio service.

• Engaging Tutorials & Tips: Create valuable and informative TikToks showcasing tutorials, tips, or cool skills related to your niche. Tease exclusive content or in-depth guides available through email signup at the end of the video, with a call to action to subscribe.
• Storytelling & Cliffhangers: Utilize creative storytelling and cliffhangers within your TikToks. End the video with a call to action, prompting viewers to subscribe to your email list for the full story, resolution, or additional insights.
• Duet & Stitch Features: Utilize features like Duets and Stitches to engage with popular TikToks in your niche. Add your own commentary or insights, and end with a call to action for viewers to subscribe to your email for more in-depth content.
• Live Q&A Sessions: Host live Q&A sessions on TikTok Live. Offer exclusive access to future live streams or bonus content for those who subscribe to your email list.
• Influencer Collaborations: Team up with relevant TikTok influencers to promote your email list to their audience. Leverage their creativity and established reach to attract new subscribers.

SOCIAL MEDIA CONTINUED

1. YouTube. Promote your emails in YouTube videos. At the end of videos, encourage viewers to sign up for emails. Include an ending slide with a visible URL for your subscription page. This also works well with explainer videos you may use on your own site but have a copy on youtube. In video descriptions, you can add a link to your subscription page or a piece of related content.
2. Communities. Share your email subscription in a community. Just like any other social network, online communities can live everywhere,
3. Pinterest. Promote on Pinterest. Create “Pins” that link to blog posts and especially content on your site that requires email signups, like eBooks or email courses.
4. Leaders. Learn from the best. Want to know how to use social media to better reach new eyeballs? Take a peek at what other prominent bloggers and other thought leaders are doing in your space to build their email audience via social.
5. Talk To Audience. Engage your audience while you create your emails. When you’re working on a newsletter design or content for your next send, don’t hesitate to tweet about why you like working on it and why you find it interesting.
6. Something New. Get out of your Twitter and Facebook comfort zone, and jump into the world of Pinterest TikTok. The more platforms you’re on, the more opportunity you have to reach new users.
7. Follow Us. Encourage users to follow you on different platforms. If someone already follows you on one social network, give them an option to connect with you on another channel and you build a deeper connection. The deeper the connection, the more the chances they have to find your content and eventually subscribe.
8. Become The Solution. Were you hoping to find a way to integrate your social media with your email acquisition but found the options available lacking? Create a better way! There’s no better way to become an authority than creating the next great tool.
9. Buttons. Make your content easy to share on social media. Add social media buttons at the bottom or on the side of your blog posts and emails to encourage readers to share your content with one click.
10. Content. Create posts that highlight specific incentives that you use to promote your email list. Promote each incentive separately on all social channels.

OTHER ONLINE TACTICS

1. Guest Blogging. Email marketing is a powerful tool for bloggers. Guest blog on industry sites that target an audience likely interested in your emails. Make sure to link to your email subscription page in your author bio. You can also link to your emails in the post, but only if it is genuinely relevant.
2. Partner Up! Team up with a partner or affiliate site and run joint promotions. Hosting a webinar with a partner site or running a collaborative blog series can help you attract a valuable audience, or people who instantly trust you, to your site and your emails.
3. Blog Link. Mention your email subscription in the context of your article. Try to tastefully slip in a hyperlink to your email signup. It makes for a good article.
4. Industry Talk. Engage on industry sites. Is there a blog that you read regularly? If you have true value to add, leave a comment. People will recognize your tips and click on you, finding your website, and eventually will find your email. Don’t comment just to comment. There is enough noise already online.
5. Interviews. Unless someone wants to interview you for a site that goes against your beliefs, do the interview. Showcase your expertise and make sure to drop your URL and tell the audience about your emails. Embrace your inner celebrity!
6. Outside The Box. Contribute outside of your niche. Take your expertise to a leading site in another industry, create a guest post that benefits that audience, and watch your list grow. This is a great way to reach new markets and try new guest blogging tactics.
7. Start A Conversation. Content marketing expert Andy Crestodina wrote a great article on how to start a conversation online. A new connection can often lead to a new email subscriber, directly or indirectly.
8. Speak Up. Turn any interaction into an opportunity. Anytime someone engages with your site by posting a comment or doing anything interactive, try to get a prompt in front of them to get them on your email list.
9. Be The Answer. Actively seek out questions on discussion boards, like Quora, on topics related to your industry. Provide detailed, thorough responses for people. This establishes your expertise and will ultimately drive traffic to your site and help you grow your list.
10. Get In Touch. Contact key targets in your industry. Don’t be afraid to reach out to important thought leaders in your space via email or Twitter. Let them know about your emails and you might open up a world of cross promotion or add value to them and their business.
11. Go Local. Don’t sleep on locality. Look for prominent businesses and bloggers and news publications in your community. Reach out to them, and let them know about your emails. People are generally more likely to support other locals to help enrich the community.
12. Clean It Up. Get rid of your website design clutter. When you give people too many options on your website, they often walk away and choose to do absolutely nothing. Clean up your website and watch your list grow!
13. Patience. Email marketing can be quite a bit like fishing. Just because something doesn’t take at first doesn’t mean you should completely abandon your fishing hole right away. Take the time to test out your ideas before moving on and trying a new one.
14. Keep Learning. Never think you know it all as there is always something new coming on the horizon. Every list like this you read is merely capturing the best practices of internet marketing today.

Conclusion

Building an email list is a long-term commitment. To implement the tactics above, consider an incremental approach, testing each tactic individually to discover what works for you. Along the way, I’m sure you’ll come up with dozens of tricks of your own! How do you grow your email list? Any ideas to add here? Leave a comment below and keep the ideas flowing!

The post 120+ Ways To Grow Your Email List Today appeared first on ExpressPigeon.

You can extend your targeting beyond Amazon shoppers with email marketing campaigns. To increase brand awareness and get new customers.

Let’s explore the 9 best email marketing tactics for Amazon sellers to make your campaigns more effective.

1. Get reviews with automated emails from Amazon.

As an Amazon seller, you know that reviews are essential to your success. They help you rank higher in search results, increase your conversion rate, and build trust among potential buyers.

Getting ecommerce reviews can be a challenge. You can’t just ask customers to leave a review. This would violate Amazon’s terms of service. Even if you ask for reviews, you may not get many responses.

But you can increase your chances of getting reviews with automated follow-up emails. Amazon has a “Request for Review” feature for sellers. Use it as part of drip campaigns where emails are sent to your list based on specific actions.

Amazon has several rules for drip campaigns. You can’t

• include promotions in drip campaigns.
• add links that take readers to other websites (only Amazon).
• include tracking pixels or email addresses.
• ask the customer to change an existing review.
• send a follow-up email for the same order.

2. Use specific tools for sending emails.

When sending marketing emails, it’s important to use the right email marketing tools.

We collected some ESPs that are good options for Amazon sellers.

• Omnisend is an easy-to-use email and SMS marketing platform for eCommerce businesses. It has a drag-and-drop email editor, automations, landing pages, AB testing, forms and much more. Find out about all these features in this full review of Omnisend.
• Constant Contact is an email marketing tool for small businesses. It has a drag-and-drop email builder, AB testing, many integrations, and list-building tools.
• ActiveCampaign is an email marketing automation and CRM platform for small to mid-size businesses. It has a great visual automation builder that makes it easy to set up complex automations.
• Mailerlite is an email marketing automation software for small business. It’s easy to use, has a drag-and-drop email and landing builder, and a generous free plan.

These can help you track statistics and reviews with automation. You can also use them to expand your subscriber list and work on lead generation and conversion. Most importantly, using the tools above you’re not limited by terms of Amazon.

3. Grow an email list that is not exclusive to Amazon.

You need an email list that’s not exclusive to Amazon to promote your business as you’d like. To grow your email list create landing pages and forms where visitors can sign up for your newsletter. 

Now you need to get visitors to your pages and forms. Write SEO optimized blog articles, create social campaigns, PPC or email solo ads. Or run a social media campaign or contest. Visitors will give you their contact information to win a prize. 

A popular ecommerce tactic to grow an email list is to add (exit-intent) pop-ups or forms to your product pages with coupon codes. This gives your visitors an incentive to opt in.

4. Use high-quality content for your Amazon email marketing.

All sellers know that generating leads is essential to their success. But how can you come up with emails that recipients will engage with?

Answer: content marketing. Content marketing is about creating and sharing relevant content that engages your audience. This could include blog posts, infographics, eBooks, webinars, and more.

Send emails with content on how your products can enhance their lives. You could also include infographics that provide interesting statistics about your audience. This can be an extremely effective way to generate leads and drive sales. 

5. Use gated content to get more leads. 

After you gave enough value to your visitors with content on your site. You can ask for something in return for more value. Visitors need to give you their email to check the gated content. It’s content that requires additional information to access.

You can offer discounts, eBooks, infographics, checklists, or free add-ons.

6. Target new subscribers with segmented promotional emails.

Segment your emails to maximize the chances of your emails being seen and acted on. You can segment your emails by creating different mailing lists for various groups.

You could create segments based on engagement, geography, purchase history, or any other data you have about your contacts. Then, you can create promotional emails specifically tailored to each group. 

Your email with lead magnets could offer a discount to your subscribers on their first purchase. You could also provide more information about your products or services. Segmenting makes sure that your messages are relevant to each subscriber list.

7. Create automated email workflows for new subscribers and products.

Automated email workflows save you time and keep your Amazon email marketing organized and efficient. 

When someone signs up to your list, you can automatically send them welcome emails. This can save you time and effort, so you don’t have to create and send emails manually.

There are a few different ways you can set up automated email workflows. The first is to use an email marketing service with this functionality built-in. 

Many of the popular email marketing platforms offer this feature. Some examples are Mailerlite, ActiveCampaign, Omnisend, and Constant Contact.

8. Use A/B testing to increase conversion rates.

A/B testing is a useful tactic to increase conversion rates for Amazon email marketing. By testing different versions of emails, you can see which one performs better and send that to the rest of your list.

You can test the subject line, the content, and the call to action. Make sure to test 1 thing at a time. Or you won’t know what works or not. 

With a good email marketing tool, it’s easy to set up A/B tests, and it’s worth it to increase conversion rates. Find the best way to market to your audience and make more sales. You may also use translation services for each country as people often love to read or buy things in their local languages.

9. Use mobile-friendly email messages that users can access on all platforms.

If you’re using email to reach customers, use messages that are mobile-friendly aka responsive. 

More people are reading their emails on their mobile devices. If your messages aren’t optimized for these devices, they may be unable to read them. Make sure to use a responsive email template. It will adjust to different screen sizes. 

Keep your images small, so they load quickly on mobile phones. Also, use short, concise subject lines and copy that are easy to read on a small screen.

Capping off Email Marketing for Amazon Sellers

The most crucial step for a successful Amazon business is selecting the correct product. If you have taken all of the aforementioned steps, and possibly more, but your sales have not increased, the issue may likely be the product. You can explore new product ideas, and it could also be beneficial to do a more thorough evaluation of the niche.

With these email marketing tips for Amazon sellers, you can expand your subscriber list and increase your revenue. You can segment it so that you’re reaching the right people. You’ll also be able to automate your Amazon marketing for emails. This helps you focus on other aspects of your business.

So, if you’re ready to take your Amazon email marketing to the next level, why not use email marketing? It’s still one of the best marketing channels with the highest ROI.

The post Email Marketing for Amazon Sellers: 9 Actionable Tips for 2025 appeared first on ExpressPigeon.

They use automated email campaigns based on behavior. The marketer then creates messages and offers based on email user behavior. This helps marketers improve traffic, user experience, engagement, and ROI.

What is Behavioral Email?

Behavioral email is sending automated, targeted emails to subscribers based on their interactions with your emails, on your website, or social channels. For example, email a contact who has already bought something from you after they visited a product page. The aim is to create a personalized experience throughout the purchase journey.

For this you need to collect behavioral data and create targeted emails based on it. The emails provide real-time responses to important customer moments. It provides a higher value compared to an email blast. Because these emails are timely and relevant, they work better to increase conversions and sales.

A good example of behavioral email marketing is sending tips to users based on their FAQ. If you are a design software developer, for instance, one of the FAQs your customers could ask is about the lack of space on their Mac. Send an email with tips on how to clear a scratch disk.

Getting Started with Behavioral Email Marketing: The 3-step framework

Understanding how to start with behavioral email will help you achieve your goals. You will reach more customers and boost online store traffic.

1. Track how people interact with your business online

Track your customer’s online activities. You must collect and analyze data to understand customer behavior online. Online customer behavior gives you a chance to create personalized messages. Your messages increase engagement while remaining relevant. 

Use tracking software

Analytics helps you understand the patterns of your website traffic. Choose an analytics software to track user navigation and interactions. Some marketing automation tools come with website tracking features.

Purchase history is an excellent way to understand user purchase behavior. Track the types of products or services the customer is buying. It helps you know the products your audiences purchase most. Based on that data, offer them similar product suggestions.

Install browser cookies

It’s common to see pop-up messages on websites requesting cookie permission. They are small files that help identify the browsing behavior of specific users. They provide an understanding of the websites specific users are browsing.

Tracking your sales funnel

Your sales funnel gives you information about specific users. It tells you what stage a certain customer is in your funnel. Using the information, you can suggest specific products. Make sure you messages fit the part of the funnel a contact is in: top, middle, or bottom.

Track devices

Use technology to know the types of devices most users are using. If more users are using mobile devices, create content for mobile.

Track channels

Customers interact with your brand through multiple channels. They use social media, your website, blogs, emails, and more. Understand which channels they are using most. This helps you create customized content for each channel.

2. Define the important actions a user might take

Before customers decide to buy, they go through several steps. Email marketers must understand each step for behavioral targeting. An entire buying process with all the valuable data can be outlined as: 

• A need develops: The customer develops a need that requires a solution. It can be because they want a solution to fix a door in their house or look fresh.
• Information phase: In the next step, the customer seeks information online. The purpose of the information is to know what solutions are available.

• Comparing information: The customer gathers information from different sources. They then compare it to see the best options they have.
• Placing an order: Once the customer decides what to buy, they place an order.
• Testing the product: The customer waits for shipment and tests the product. If they are happy, they keep it and might even leave a positive review. If they are not happy, they return it and can start the process once more. 

Email marketers must understand the actions a customer might take in each phase to make their behavioral targeting successful. Take the necessary actions to influence the customer’s next action. 

If the customer moves to the next phase, it’s harder to change their mind.  The actions a customer might take at each phase include the following: 

• Click a link to open a website
• Fill out a subscription form
• Watch a product description video
• Click the follow button
• Write an email for further information
• Compare products in your online store
• Place an order
• Share information
• Refer someone
• Install an app

It is important for any marketer to analyze the email and use the resulting information appropriately. Parse emails are an important element that will help to simplify the mentioned case.

3. Send emails based on behavior

Understand why each customer is engaging with your brand. Use automation to make quick product suggestions. Look for opportunities to offer discounts, free shipping, or more. Use your email marketing metrics to refine your approach. There are several strategies to help you start behavior-based conversations.

• Suggest product options: If a product a customer wants is out of stock, give them alternatives.
• Ask questions: Send a personalized email and ask what the customer is looking for. Be polite and avoid questions that sound salesy.
• Engage the customer: Post content that will keep the customer engaged. It must be content that captures their interest.
• Suggest links: Suggest links to websites with similar products

Behavioral Emails Examples

Behavioral emails increase engagement and sales. Research shows on average, 75% of emails go unopened. Your strategy must focus on email content that customers want to read. Don’t forget to edit and proofread each email to keep your email content quality high.

1. Send behavioral emails to remind customers to complete an online transaction

Abandoned carts are common in eCommerce. Research shows 80.68% of B2C customers don’t complete the checkout.

Reasons why shoppers abandon their carts:

• Technical errors: A site may freeze or slow down during checkout.
• No relevant payment options: Customers don’t find payment options they are comfortable with.
• Shipping policies: Shipping policies could be complex, expensive, or long.
• Alternative options: A customer finds a better deal somewhere else.
• Lengthy checkout process: When a checkout process is too long, a customer might change their mind.

Don’t send them an email immediately. Wait for some time, let’s say an hour. Send them an email reminding them to complete their purchase. 

Design the email content to win them back:

• Show several shipping options
• Suggest a simpler checkout process
• Suggest a customized package
• Offer several payment methods

2. Send behavioral emails that boost engagement

A customer has different needs at each stage of the funnel. Your behavioral email marketing campaigns must be relevant to influence their action. Determine where the customer is and send the right email for that stage. A sales funnel has several stages:

• Awareness stage
• Interest stage
• Desire Stage
• Action Stage

Here’s a breakdown of what type of behavioral emails to send at different stages of the funnel:

• Top of the funnel: Send engagement emails that create product awareness. Send informational emails describing the benefits of your products.

• Middle of the funnel: Send emails that make your offer more attractive than competing products they are looking at.
• Bottom: The customer is ready to buy. Send emails that help make a purchase.
• Retention phase: After purchase, send engagement emails that help retain the customer.

3. Send behavioral emails based on recent purchases

A customer is likely to buy consumable products again. Let’s say, someone ordered a body lotion or cologne. They’ll order the same product again in a couple of months. Your competitor’s products might change their mind. With a relevant behavioral email you can stay top of mind, so they’ll buy from you. 

And if they bought from a competitor, the purpose is to win them back. Use their purchase history and website activity to suggest suitable products.

• Offer incentives. 76% of retail customers are okay with receiving emails based on purchase history. Take this further with an incentive. Send them a discount code to use in the next purchase.
• Send information about other similar products or accessories. If a customer bought a guitar, recommend accessories. Suggest guitar and microphone stands, amps, or headphones. 

Email marketing statistics show email ROI is $38 for $1 spent. 91% of consumers check their email at least once a day. Behavioral email is an email marketing tactic that helps you stay ahead of the competition.

Wrapping up Behavioral Emails

Behavioral email focuses on sending automated and targeted emails to contacts based on their interactions. To get started, outline your target audience, funnel, and the most important actions a customer takes. Trigger emails based on contact activity that moves leads down the funnel toward a purchase.

The post What is Behavioral Email and How to Get Started With it appeared first on ExpressPigeon.

So, let’s highlight essential email marketing metrics that every marketer should track. 

1.  Open Rate

The percentage of subscribers who open an email is called the open rate. 

Open rate is the gateway to click-throughs and conversions. It’s the first thing email marketers think about after sending an email marketing campaign.

But, most email marketing software consider an email ‘opened’ only if the user downloads the images. If email recipients have disabled images on their email client, it won’t be recorded as an open or included in the opens. So you won’t get an accurate result. Also, as Apple has introduced Mail Privacy Protection (MPP), users can hide their personal information. Marketers use invisible pixels to track the opens, the device used to access the email, and its location. But with MPP, Apple Mail preloads these tracking pixels for all recipients, including those who didn’t open the email. As a result, open rate tracking is inaccurate for Apple users.  

Look at how the open rate is displayed in an email analytics dashboard. 

Open rate is valuable for comparing email marketing campaigns. Compare the open rate of emails sent in the previous week, and this week will give you a direction on trends and how your email subject line and topics drive interest.        

Writing compelling subject lines is the best way to boost open rates. It also helps to use a recognizable sender name and optimize the preview text. 

2. Click-Through Rate (CTR)

Click-through rate is the percentage of subscribers who clicked on the email links. 

Click through rate =  (Total clicks or unique clicks/Number of delivered emails) x 100

For example: If you have sent emails to 10,000 subscribers with 100 unique clicks, the click-through rate is 1%.  

(100/10000 x 100)

Your email analytics dashboard will look something like this in HubSpot. It gives you all details into total clicks, unique clicks, and the devices used to access these emails. 

You can either use total clicks or unique clicks to calculate this metric. But follow the same rule each time. 

Your click-through rate is directly correlated to subscriber engagement. 

You can increase the click-through rate by following the steps below:

1. Segment your subscribers. 
2. Personalize your email messages and send relevant content.
3. Add attractive visuals to promote your products.
4. Include a CTA.
5. Optimize your emails for all email clients and devices. 

3. Conversion Rate

Conversion rate is the percentage of email recipients who take action after clicking on an email link. If your email campaign aims to get webinar registrations, the conversion rate is the percentage of registrants out of all emails delivered. 

Conversion rate = (Number of people who completed the desired action / Number of emails delivered) * 100

For example: Suppose you sent an email to 1000 subscribers. If 100 people took action, the conversion rate is 10%. (100/1000) * 100

Create UTM codes for every email link to track accurate conversion rates.  Use Google’s Campaign URL Builder tool to add campaign parameters (UTMs) to the URLs. It will let you track them through Google Analytics. 

 You can increase the conversion rate by:

1. Setting the right expectations
2. Writing persuasive copy 
3. Using the power of storytelling
4. Delivering value through emails

Let me share an example with you. Dean Jackson’s nine-word formula works wonders for your re-engagement email. He asserted that you need two things to write an engaging email.

i. An email subject line with the recipient’s name

ii. Email body with a one-line question

 4. Click to Open Rate

Click to open rate (CTOR) represents the number of subscribers who clicked an email link out of those who opened it. This metric gives you a clear picture of the email’s performance in your marketing strategy. It’s a valuable email marketing KPI as it helps you understand how your emails perform for those who open them. 

5. List Growth Rate

List growth rate is the number of new subscribers you get subtracted by the subscribers you lose. 

List growth rate = ([(number of new subscribers) – (number of unsubscribes + email/spam complaints)] / total number of email addresses on your list]) * 100

Suppose you get 10 new subscribers with 2 unsubscribes or spam complaints. You have 8000 email addresses on the list. So, the list growth rate will be 0.1%. 

Keep close tabs on the list growth rate as it determines how your email audience grows. Track the number of leads through the marketing channels you use. For example, social media, SEO, PPC, and website landing pages. 

Follow these three tips to optimize the list growth rate.

1. Build short sign-up forms with only necessary fields.
2. Create exciting landing pages that leave an impact on the reader’s mind. 
3. Incentivize the subscribers with an attractive offer.

Related Read: 101 Ways To Grow Your Email List Today

6. Bounce Rate (Hard and Soft)

Bounce rate is the percentage of emails that don’t get delivered to the recipient’s inbox. 

Bounce rate = (Total number of bounced emails/Number of emails sent)* 100

If you send 1000 emails and 10 emails bounce, the bounce rate is 1%. 

There are two types of bounces: hard bounces and soft bounces. 

Hard bounces result from sending emails to non-existent or invalid email addresses. If a user mistypes their email address, it falls under hard bounce. Soft bounces suggest a temporary inability to deliver the emails because of full inbox or server-related issues. 

Almost all the popular Email Service Providers remove the hard bounces automatically. They will try to resend the email to the soft bounces. If it still fails to be delivered, it will be treated as a hard bounce.

You must clean your email list often to maintain a low bounce rate.

1. Use a double opt-in method to gather email addresses.

See how Udacity sends a confirmation email as a part of their double opt-in method. 

2. Clean the email lists at regular intervals. 
3. Re-engage the dormant leads and remove them if they still don’t engage. 

7. Deliverability Rate

Email deliverability is the rate of how many emails get delivered to a subscriber’s inbox out of all emails sent. It can also be considered as the inbox placement rate. 

Email delivery rate = Number of emails delivered / Number of emails sent

It will not cover the emails sent to the spam folder. 

When the email servers accept your emails, you’ll have a good delivery rate.

8. Email Forwarding Rate

The percentage of email recipients who click on the “Forward to a friend” link in email is the email forwarding rate. 

Email forwarding rate = (Number of clicks on a share or forward button/ Number of total emails delivered) * 100

If you have received 10 clicks on the forward or share button and 1000 emails are delivered, your email forwarding rate is 1%. 

Include a “Share this” or “Forward to a friend” link in the marketing emails if you want to track this metric. It indirectly contributes to the list growth rate. The higher your email forwarding rate, the better your email list growth. 

Make your emails visually appealing to enhance the email forwarding rate. And you can also incorporate gamification and interactive elements to boost this email marketing metric.  

9. Unsubscribe Rate

The percentage of people who opt out of your emails is called the unsubscribe rate. This number reflects the users who’re not interested in getting your emails. On the surface, it looks like a sad thing. But if you think about it, unsubscribes are good for your email marketing campaigns.   

If you sent an email to 900 people and 3 unsubscribed, your unsubscribe rate is 0.33%.

Take a look at this screenshot showing all the critical metrics, including unsubscribe rate. 

Let the users set their preferences, making them less likely to unsubscribe. Also, send tailor-made content rather than generic blast emails. Too many unnecessary email campaigns can lead to unsubscribes.

10. Spam Complaints

The percentage of people who mark your email as spam is called the spam complaint rate. It’s the biggest nightmare for any email marketer. Spam complaints hamper the sender reputation, email deliverability, and overall performance of the email campaigns. 

This is what the report on spam complaints looks like:

To keep the spam complaints under check, you must:

1. Conform to the anti-spam guidelines like CAN-SPAM, GDPR, and CCPA.
2. Always include an unsubscribe link in the emails. 
3. Follow email authentication protocols like DMARC, SPF, and DKIM. 

Final Thoughts on Tracking Email KPIs

Email analytics involves careful tracking of key performance indicators like click-to-open, conversion, bounce, and list growth rates. 

Here’s a curation of the tips to keep these metrics at optimum rate:

1. Write short, engaging subject lines.
2. Personalize the email copy to deliver maximum value to the readers.
3. Make the emails visually aesthetic.
4. Include an actionable call to action button that stands out.
5. Use a double opt-in to build email lists
6. Clean the lists regularly. 
7. Add an unsubscribe link in the email footer. 
8. Focus on lead generation efforts to get a steady flow of quality subscribers. 

FAQs on Email Marketing KPIs

What are KPIs in email marketing?

KPIs in email marketing refer to metrics that help measure email campaign performance. How many people opened your email, clicked through the CTA, and how many converted — All these insights are included in email marketing KPIs.

How do you measure success in email marketing?

Email marketing is successful when you achieve the goal you have set for the campaign. Your event registration email is successful if it manages to get registrants for the event.  

What metrics should you track for email marketing?

As a best practice, you must track open rate, click-through rate, conversion rate, bounce rate, and unsubscribes. The rest of the metrics are somewhat secondary to judging email performance. 

How do you measure engagement in email?

Clicks are the best representation of email engagement. If an email gets a higher click-through rate, it is said to have a high engagement rate. 

Author

Kevin George is Head of Marketing at Email Uplers, a fast-growing custom email design, and coding company. They craft professional email templates, PSD to HTML email conversion, free responsive email templates, email automation, campaign management, data integration, and migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

The post Email Marketing KPIs: Are You Tracking These 10 Metrics? appeared first on ExpressPigeon.

Delivery versus Deliverability

Delivery = your email finding its way from your mailing service to a recipient’s email provider. From there, it can be headed off at the pass and blocked, sent automatically to the spam folder or sent to the inbox, which you earnestly desire.

Deliverability = dodging the automated or user-directed gauntlet and making a solid landing in the inbox where, you hope, your recipient will be delighted to see it. 

Spam Kills Reputations Even if You Didn’t Mean to Do It

In an effort to provide a great user experience, most of the major Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo!,  etc. —track where their subscriber’s emails come from and what actions befall them once the user receives them.

Using clever algorithms and spam traps, ISPs can determine if your recipient really, personally and with deliberate opted into your email list or if you’re a known serial spammer.

A spam trap is an email address that is monitored but never used, which is to say, emails are never sent from it and there is no live person managing it, therefore it can’t have ever opted in to your list.

So, if it receives mail from you, you’ll be flagged as a definite spammer and possibly blocked from successful delivery to your receiver’s inbox and this ISP altogether.

When you’ve cultivated an email following, your recipients already expressed their desire to hear from you, and you want to move heaven and earth to fulfill that. The best way to realize that mutually-beneficial goal is to never be labeled as a spammer by any ISPs.

Put Your Best Foot Forward from the Beginning

Back to those purchased lists. You may get plentiful deliveries off these lists, but odds are there will be email addresses in there that will be spam traps. Those emails that are sent to a spam trap will smear your domain, IP addresses, return address and sender name with a thick layer of suspicion.

Additionally, since theoretically, none of those outside addresses ever opted in to your invitation, many, if not most, will be tossed in the user’s spam folder. The ISP is quite likely to notice this activity and flag your domain, IP addresses, return address and sender name as spam. 

While it’s possible, but not easy or quick, to extricate your domain from this quagmire, why create the problem it in the first place? You should launch your email marketing campaign properly from the outset by avoiding dirty lists and using only those addresses are acquired legitimately.

Maintaining list health

As you enjoy increased revenues from your email marketing and your list grows, be sure to clean your email list regularly that no longer open your messages so the ISPs never have to peer at your domain with a cocked eyebrow.

That’s where an email marketing agency can jump in, capes flapping in the winds of success. They’ll lavish our personal attention upon your business and goals, helping you to navigate the details. Finding that ESP or agency that partners with your company to execute the perfect customized email marketing plan for you.

The post How to get your emails delivered and through the Spam filter appeared first on ExpressPigeon.

There are a few important steps to building an email list. One of the most essential steps is optimizing your opt-in setup & process to convert visitors into subscribers. But before you begin, do this:

1. Sign up with an email service provider. An email service provider houses your list and gives you tools to design, send, and track emails. Once you have an ESP account, you are ready to…
2. Create incentive for people to subscribe. You need to offer people something to entice them to give you their email address. Incentive can range from a tangible giveaway (free eBook) to a special offer (product discount) to an exciting explanation of how valuable your emails will be.

Once you have something to give away, you need to make it easy for people to subscribe. This is where opt-in forms come into play. An opt-in form is an entry point for people to subscribe to emails.

To transform visitors into email subscribers, you need to add opt-in forms to your site and develop a subscription process that effectively welcomes them into your email program. Sounds complicated, right?

It’s not as tricky as you may think. Let’s dive right in…

Trick #1: Add an opt-in form to your blog sidebar.

Adding an opt-in form to your blog sidebar is a great place to start. If you have an active blog, this is a traffic-heavy area and a great place to attract new subscribers. You can add a signup form to the sidebar of a WordPress site with a plugin or develop a custom sidebar. Your form should include a message telling visitors why they should sign up.

Trick #2: Add a Hello Bar to the top of your website.

Hello Bar is a simple bar that runs across the top of your website. Within the bar, you can add a custom message and encourage email signups or direct visitors to a landing page where you can capture emails later on.

Trick #3: Add an opt-in page to your main menu.

Add a “Subscribe” or “Updates” or “Connect” page to your main menu and give your opt-in form a home of its own. A page dedicated to your email updates can help reel in your more easily distracted visitors.

Now that you have a page dedicated specifically to your subscription form, it’s important to make it accessible. Consider using a custom URL for your signup page. This makes it easier for people to share in those rare moments where they communicate in person.  

Trick #4: Create a custom opt-in “slider” on your homepage. 

One of the best pieces of real estate you have on your website is the slider section right below your main menu on your home page. If your main call to action on your site is your email subscription, consider building a custom email signup slider. This is especially popular for bloggers.

Trick #5: Prompt visitors with opt-in form popups.

There is a lot of evidence to indicate that popups, when tastefully done, can grow your email list. Popups collect email addresses or provide visitors with a link to important content where addresses are collected later on. I was reading Quicksprout the other day and this popped up:

While popups can be annoying and are not a fit for every business, there are many thought leaders that swear by their results. To add a popup to your site, you can use WordPress plugins like Popup Domination or build something custom. Remember to give visitors ample time or a few clicks before triggering the popup, or you might scare them off.

Trick #6: Add an opt-in form to the footer of blog posts.

Adding a signup form to the footer of your blog posts is an excellent way to transform new and returning blog readers into engaged email subscribers. We know from experience. By adding a custom HTML signup form to the footer of our posts, we experienced a 156% increase in our email signup rate in just 30 days.

Creating a custom signup form requires contracting a graphic designer and a developer. Check out oDesk or Elance for developers and Dribbble or Behance for designers.

Trick #7: Add an opt-in form to every page on your site.

Adding signup forms to every website page gives visitors a call to action that follows them through their full-site browsing experience. Websites can be noisy and this prevents potential subscribers from falling through the cracks.

Trick #8: Write amazing opt-in form copy.

• The headline should grab attention and tell people exactly what they get by signing up for your emails. Example: “Get Your Free Content Marketing Toolkit”
• The body should qualify people and nudge them to take action. Example: “If you’re serious about content marketing, enter your email address below to receive the Content Marketing Toolkit.”
• The call-to-action should be simple and immediate. Example: “Get The Toolkit.”

Trick #9: Add something extra to your opt-in forms.

• Include the dollar value. If you’re offering an eBook or Toolkit or online course in your opt-in form, add the dollar value. Example “Get The Free Content Marketing Toolkit (Valued at Over $300)”
• Add a testimonial. A testimonial is great for boosting business. If this wasn’t true, Yelp would be out of business. If you don’t have any testimonials, survey your favorite subscribers.
• Add social proof. Include a message about how many people currently subscribe to your emails. If you have thousands of subscribers, people will want to find out what all the hype is about. Example: “Join 25,000+ of your peers!”
• Include a privacy policy. People hate spam. Adding a privacy policy message and a link to your privacy policy is comforting. Example: “We respect your privacy (link).”

Trick #10: Keep submission fields limited in opt-in forms.

We all want to know as much as possible about new subscribers. It’s tempting to ask for more than an email address but people have grown weary of the ask. Give people comfort and eliminate unnecessary custom fields from opt-in forms. You can always survey subscribers once you’ve earned their trust.

Trick #11: Customize opt-in forms for anticipated traffic surges.

Let’s say you’re about to get featured on a major site and expect significant referral traffic. You want to transform the guest readers into email subscribers. Check out the opt-in forms on the website you will be featured on and shape your form messaging to their audience.

Trick #12: Optimize opt-in forms to improve conversion rates.

Test small changes in opt-in forms to improve conversion rates. Make one small change and test its impact. You can test form location, design, copy, call-to-action, and more. Small changes such as mixing up your voice from first to third person or testing a new color scheme can be effective. Results will help you tailor your entire signup process.

Trick #13: Develop an original, interactive opt-in form.

Businesses have experimented with everything from 3D graphics to interactive animation to gamification to spice up signup forms. Coming up with something completely original and interactive is a great way to grow your list.

Trick #14: Use double opt-in and create a custom confirmation email.

Once a visitor signs up for emails via one of your conveniently located and brilliantly designed opt-in forms, you should send them a confirmation email. This confirmation step, referred to as “double opt-in”, is important to maintaining a quality email list.

A confirmation email is your first direct communication with new subscribers. It should reflect the look and feel of your brand. Design a custom newsletter with ExpressPigeon in minutes. Keep it simple. Your design should prime them for future emails but not distract them from your main call-to-action: Clicking a confirmation link.

Trick #15: Create an inviting confirmation page.

It’s amazing (disappointing?) how many subscription confirmations lead to a dead end. When a new subscriber confirms subscription, you have an opportunity to redirect them to any URL. Why settle for a simple thank you? Design a custom confirmation page on your site that welcomes subscribers to the community. Looking for content to include on the page that is applicable for your business? Here are a few ideas:

• Welcome subscriber to community and thank them for joining.
• Encourage subscriber to add your email address to contact list.
• Give subscriber option to connect with you on social media.
• Offer subscriber a link to engaging content on your site.
• Prompt subscriber to tell their friends about your email subscription.

Here’s a great example from blogging expert

Trick #16: Create a welcome email to remember.

A welcome email is your first email to new subscribers. Give them something that excites them for what’s to come next. Deliver your free giveaway (as promised), thank them for subscribing, and prepare them for what’s coming next. This is also a great time for a surprise! Consider offering a special “thank you” discount. See how getting-things-done expert Gregory Ciotti does this at

Be sure to include links to his best articles and gives a warm welcome that gets you excited for what’s to come next. Figure out what works for you and keep it authentic! 

Here are some more tips for your welcome email from ZeroBounce.

Conclusion

It’s not easy to build an email list, but with a strategic opt-in process that fits your business, you can build a very profitable email list in just a few months. What opt-in tricks do you use to convert visitors into subscribers?

The post 16 Opt-In Tricks To Grow Your Email List appeared first on ExpressPigeon.

1. Subject line

The subject line is one of the most important aspects of a marketing email. It should be catchy and draw people in without being confusing or giving away the main information about what your email promotion.

Most importantly, the subject line must encourage the reader to be curious enough to open the email. Read the subject line or lines if you are doing AB tests, several times to ensure it makes sense.

Part of your checklist can be to send the email to a coworker or a friend to get their thoughts on the subject line.

2. Compelling content that is error free

Although an email isn’t expected to be as perfect as the content on your website, it represents your company and brand.

Poor content can prevent visitors from going to the website or prevent them from opening any future emails from your company.

In the worst case scenario, emails with poor content will cast a doubt on your company and not only encourage people to unsubscribe, but give you a bad review as well. So, it is critical that you read and reread all content. Again, make sure it is free from spelling and grammar errors and that the content makes sense.

Whether you’re sending emails or using direct mail marketing, well-crafted content plays a crucial role in building trust and engagement with your audience.

3. Subscribe/Unsubscribe

As you make it easy to subscribe to your company newsletters, it should also be easy to unsubscribe. Even the best marketing campaigns will have part that simply isn’t interested in the campaign anymore, so make it easy to opt out and unsubscribe.

On unsubscribe follow through with a pleasant response, to maintain your good standing with customers who may still want to use your service/product in the future.

4. From address and from name …

In some situations, a funny or unique name for your newsletter can appear as spam to your subscribers. So, make sure to only use the name that is associated with your company as the sender and/or as the title of the newsletter. If you want to use a fun new name, try to only use it in the email itself and be sure to still include your company name to reflect who you are, such as in the closing.

5. Branding and your template

Everything that has to do with visuals and the way your emails will be shown is always good to check. But besides, have your text be in the right tone of voice for your Brand, be sure to pick the right color scheme and style while creating a logo, images, and other similar details.

A big help here is to use a drag and drop email template builder and bake these elements into your master template. Some editors also have the option to “lock” certain areas – so you won’t change them by accident.

Make sure the email promotions have the right tone of voice and offer as well. Can’t match a laid back brand with an overly hyped promotion.

6. Links

There is nothing more frustrating for a customer who took the time to read your email, only to end up with a broken or dead link. Some email service providers will have automated link checking. Still, test all the links one-by-one to ensure each works and that it goes to the page you intended.

Also keep in mind that opening an email that has a link included in each line is a distraction as well as a turn-off to many customers, so limit the links to no more than three and make sure they lead to pages that are relevant to the email.

7. Final Review and check

After completing the email draft, set it aside for a little bit and go back to read it later. This will give you a chance to read the email with a fresh new eyes. Read it thoroughly and if possible send it to a coworker or friend to read as well. If any part of the email doesn’t make sense to you (like your email’s length or any of the points above), it won’t make sense to your customers either.

A single marketing message never stands alone, so be sure to check your follow up email campaign flows, mobile app, PWA push notifications, and landing pages that are in the same campaign.

Your marketing emails are an opportunity to promote new traffic to your website and encourage continued visits from current customers, so you should draft them as though you are addressing an audience that has gathered together just to hear you speak.

The post Quick Email Marketing Checklist for Perfect Emails appeared first on ExpressPigeon.

“hmm… these readers are opening my emails and engaging with my content. Maybe I should target some of them and personally follow up?”

Problem is, in the past, this was a very time intensive project.  – Not any more!

With an autoresponder, targeting specific recipients is easier and faster than ever!  All while elevating the effectiveness of your email marketing and potentially bringing it to a whole new level!

If you are a pro, you’re probably already on your way over to your account login…

If you are reading this and you’re not exactly sure what an email marketing autoresponder is, that’s ok.  Here’s a quick synopsis of this email marketing tactic.

What is an autoresponder?

An autoresponder is a mechanism to automatically send emails based on some type of user action. To make thing simple, let’s call these actions a “trigger”.

This diagram will help understand the process

Let’s say you’re running an online t-shirt store and as the store owner you have decided to send out a newsletter featuring a new product line.  The newsletter contains the following product options:

• Product one is a male t-shirt
• Product two is a female t-shirt
• Product three is a kids t-shirt

To increase sales, you have decided to send a follow up email if a reader clicks on the female t-shirt.  The “trigger” is being activated by the link clicked to the female t-shirt product.

With an autoresponder feature, we can simply break down the list and send a follow-up email to our new segment of our main list with just a few clicks.

Here’s how to setup an autoresponder

1. Create an email newsletter or two for autoresponder, and if you created more than one, you can space them by time (3 days, a week, etc.)
2. Tie this autoresponder to a specific product link.
3. Create a standard newsletter with a few product links, and include the one you used to trigger the autoresponder in step 1.

After that, simply send the newsletter and sit back.

Whenever a customer of clicks on the product link, an autoresponder will trigger an email  just to this particular customer.

The post What is an autoresponder – and how do they work? appeared first on ExpressPigeon.

Suppresion List Categories

Your suppression List may contain the following categories of contacts:

• Bounce – email address considered undeliverable after three attempts which resulted in soft bounces
• Hard bounce – undeliverable email addresses
• Unsubscribed – unsubscribed contacts
• SPAM – contacts that reported your message as SPAM (gathered from FBL integrations with major ISPs )
• Uploaded – those directly uploaded into a Suppressed list by you (when new customers migrate to us from other ESPs)

In starting with a new email service it’s highly recommended to upload your current suppressed contacts into your Suppressed List. If you do this during migration you avoid sending of unwanted messages.

Removing Contacts from a Suppression List

As an marketer you can move contacts freely across all lists and segments. But often not to remove them from a Suppression List. For your own safety!

Why couldn’t you just move contacts from a suppress list to any active list? Because you have to respect every individual’s decision to subscribe to whatever source of information they want. It also makes it easier to be compliant with CAN SPAM Act. Similarly, uploading a list as “new”, should never be able to overwrite the earlier suppressed email addresses.

In case a contact wants to be removed from a Suppress List back to an active list, they will have to subscribe again. For instance using one of the Web forms you define.

In some cases, when you feel very strongly that a suppressed contact shouldn’t have been suppressed, a support ticket to the vendor will do the trick. Customer service at the ESP may move the contact back to an appropriate list.

Manually unsubscribing contacts and updating your suppression list.

A marketing or business owner may want to manually suppress certain email addresses from getting marketing materials.
Think about unwanted email subscribers like competitors, disgruntled ex-customers, known spammy domains / bots.

Depending on your email marketing tool, you could set up exclusion rules, upload a list or by navigating to that contacts profile page and pressing the “Unsubscribe” button.

The post What is a Suppression List? appeared first on ExpressPigeon.