The modern and new entrepreneurs are keeping an eye on the macro trends, and this hits different possible ways to reach people and establish marketing goals. Learning about customer expectations and brand engagement is significant in the business, and this becomes possible when handling technological tools efficiently. There are following Small Business Trends 2020:
1. Task Automation
Task automation is the process through which companies can save a huge amount of money. Understanding this, several companies employ robots to automate some regular process. So, employees can focus on skillful work and invest in professional development. Human errors can be reduced, and more works can be completed in less time.
2. Eco Friendly
Sustainability is now considered as the catchy marketing hook for any new age organizations. Besides, customers love to choose the company that works well without creating a negative impact on the environment. Some statistics say-
- 70% of the new generation people consider purchasing things from ethical companies.
- 60% of buyers try to learn the origin of the product.
If the products are not friendly to nature, the company suffers from a serious loss. Here, the impact of reviews is so high.
3. Virtual Reality And Augmented Reality
Among the different automation software, Virtual Reality (VR) and Augmented Reality (AR) are considered to be the biggest technological advances in the way that the brand interacts with the targeted and potential customers. The global market is predicted to be 34.5% rise within the next 5 years. This introduces efficient training programs, gaming, and some team-building exercises as well.
The competition is found to be high in almost all the fields. So, implementing the technology in the right way is much necessary to sustain in this competitive landscape. Adopt the right strategies and use them wisely in the business to value the things.